Tata Docomo, the joint venture between Tata Teleservices (TTSL) and Japan’s leading mobile operator NTT Docomo, has launched its GSM service in Uttar Pradesh East and Uttar Pradesh-West telecom circles.
TATA DOCOMO also announced a novel “Pay-for-what-you-use” model, with a pulse of one second, and a pricing of just 1 paisa per second. The company’s pan-India service rollout, which was kicked off in end-June, will be completed this year itself. The plan details and tariff structures are the same as in other circles.
Mr Ratan Tata, Chairman, Tata Sons, quoted “The value proposition offered by TATA-DOCOMO is a unique and revolutionary
idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by TATA-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.”
Introducing the One-Second Pulse—Local. STD. ISD.
TATA DOCOMO also unleashed a wide array of products and services, riding on the back of path-breaking innovative products and services, & never-before tariff options. “We had made a promise that we would bring to the country products and services that would redefine the telecom experience,”
Mr Anil Sardana said. “It is a privilege to be fulfilling that promise in Uttar Pradesh—where subscribers are discerning and seek transparency, innovation and differentiation. Our partnership with NTT DOCOMO will help us provide subscribers with tremendous technological and service differentiation. Keeping in view the century of trust associated with the House of Tata, we are launching the concept of fare being fair. From today, TATA DOCOMO subscribers in Uttar Pradesh will be able to enjoy the benefits of pay-as-you-use,” he added.
Announcing aggressive pricing and customization options, Mr Deepak Gulati said: “In a market that is cluttered with many operators and throws up confusing options, we offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand. The first move on this front is to cut through the clutter and redefine the entire pricing paradigm—from Day One of our launch, we will work on a per-second pricing model for almost everything, be it voice calls, VAS services, IVR interactions. Above all, we promise to always listen to our subscribers.”
“We are focusing strongly on network superiority, coverage and service offerings. Our network footprint is the largest among all telecom operators in the UP East and UP West telecom circles, at the time of launch. We have already made large investments in Uttar Pradesh, and further expansion in this financial year itself is on the anvil,” Mr Anjan Patole, TATA DOCOMO’s Chief Operating Officer for UP East, said.
In a video-address, Mr Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said: “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan and many other countries—such as i-modeTM, Location-based Services (LBS) and mobile payment—and give TATA DOCOMO customers a flavor of tomorrow.