Samsung Electronics, a leading mobile phone provider, today announced the strengthening of its mobile manufacturing operations in India by stepping up its investments in the mobile manufacturing facility at Noida.

The Company has brought in investments of over US$ 70 million towards tripling the manufacturing capacity of its mobile manufacturing unit at Noida (UP, India).

Samsung India is operating two R&D Centers at Noida and Bangalore to support its business operations in the country. Samsung India Software Operations , the Bangalore R&D Center develops Protocol and Platform software for Mobiles.

Indian R&D Engineers work with their global counter parts to develop leading edge solutions and products for Samsung, in areas such as 4G and LTE. In fact , this R&D Center is Samsung’s largest overseas R&D Center for mobiles. As the Indian market grows, the Samsung India R&D is developing localized solutions for handsets that are customized to the Indian market requirements.

Samsung’s handset portfolio in the country includes multimedia phones comprising of the Hero and Metro series, dual sim handsets , touchscreen mobiles and Smartphones including the ‘bada’ based Wave series and the Android based Galaxy series of handsets . Samsung also offers a portfolio of two tablets, the Galaxy tab (P1000) and the recently introduced GALAXY Tab 750.

The Samsung mobile manufacturing unit at Noida is Samsung’s sixth overseas manufacturing unit in the world. The Company is manufacturing multimedia, dual sim and touchcreen models at the Noida facility.

Mr J S Shin, President & CEO , Samsung South West Asia stated, “India is one of the top 3 mobile markets for Samsung in the world and we stand committed to this market and our Indian consumers. Given the strong potential of this market, we are working on consistently strengthening our presence in the country through a very innovative mobile portfolio as well as enhanced manufacturing and R&D operations.”