BlackBerry Smartphone maker Research In Motion (RIM) today announces the debut of its new retail concept in India with the opening of the BlackBerry Premium Store in Delhi.

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Located at M6, Connaught Place in the heart of New Delhi, the store will feature the entire BlackBerry product portfolio. Serving as a gateway into the world of BlackBerry, The BlackBerry Premium Store will offer holistic consumer experience on BlackBerry consumer and enterprise services to its consumers.

A unique experience destination, the BlackBerry Premium Store will provide customers the opportunity to discover the BlackBerry experience within special zones featuring consumer and enterprise applications along with product service and a demo zone to highlight the exceptional performance of BlackBerry smartphones. A knowledgeable and enthusiastic team in store will deliver expert information and advice to create the finest customer experience.

Inaugurating the BlackBerry premium store - Vikrant Badhwar, Store Owner /Carlo Chiarello, Executive Vice President, Smartphone Division, Research In Motion/Sunil Dutt, Managing Director, India, Research In Motion

The BlackBerry Premium store will be open seven days a week and the company plan to open similar stores in key metro cities in India in phased manner.

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