Reliance Mobile announced the launch of a new Value Added Service initiative as part of its partnership with BIG Pictures for the comedy based movie “Daddy Cool”.
Reliance Mobile has unveiled a special "Daddy Cool" zone on its mobile VAS platform 'R-World' for its CDMA and GSM mobile service users.
The star cast of the Bollywood movie "Daddy Cool" including Suniel Shetty, Aarti Chhabria, Ashish Chowdhry, Tulip Joshi, Aftab Shivdesani, Javed Jaffrey, Sophie Choudry, Rajpal Yadav and Chunky Pandey along with music director Raghav Sachar and producer Ashok Thakeria were present at the launch at the Reliance World in Juhu (Mumbai).
The exclusive mobile content based on the movie leveraging its VAS platform - R-World - to allow Reliance Mobile service subscribers to access content including Caller Tunes, Ring tones, Wallpapers and Video clips related to the movie.
