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Reliance-mobileReliance Mobile today announced various consumer initiatives as part of its partnership for the tournament scheduled to begin next month.

Reliance Mobile is planning to organize interactive contests on R-World as part of its ICC Champions Trophy South Africa 2009 initiative. The company plans to organize this contest across various platforms of R-World including CRBT, Voice Portal, SMS etc.

Those wishing to participate in this unique contest will have the freedom to choose their platform as per their preference & ease of using a platform the contest will be launched across both GSM and CDMA networks.

For instance on voice portal, a subscriber will be able to dial a particular multimodal number, subscribe to the Cricket Score subscription services post which he will have to answer a skill- based question. Select winners of the contest could win a trip to South Africa.

Akshay Kumar, Senior Executive Vice President, Reliance Communications quoted, "As the designated Global Partner for all ICC events till 2015, Reliance Mobile is privileged to be associated with this exciting tournament which will provide a unique opportunity to watch the top eight cricketing teams compete. We are initiating various consumer-friendly promotions and initiatives for our customers and channel partners based on the ICC Champions Trophy, South Africa 2009."

Reliance Mobile will also go Live with all ICC Champions Trophy, South Africa 2009 matches through its R-World VAS platform. Reliance Mobile subscribers will be able to catch all the excitement of this tournament on their handsets. Reliance Mobile will also provide subscribers an option to have match scores and expert commentary on the matches as their caller-tune.

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