Nokia Could Halt Xiaomi’s Success Spree in India With Its Smartphones

Currently, the Indian smartphone market is being dominated by various Chinese vendors, majorly Xiaomi, Oppo, Lenovo, and Vivo. Xiaomi has heavily focussed on the online-only business model that gave the company freedom to offer spec-heavy devices at cutthroat prices. While other three brands Lenovo, Oppo, and Vivo are selling phones both offline and online, but with somewhat higher price tags.

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In the next one month from now or maybe later, Finnish brand Nokia will re-enter the Indian market, but this time under the leadership of HMD Global, a Finnish startup formed to license and sell Nokia devices. Nokia is known for sturdy devices along with affordable price tags. However, it’s interesting to see how HMD will price the Nokia phones in the country.

Going by the global pricing, the devices are priced on a higher side with the Nokia 6 setting you back by around $241 (approx. Rs. 15,500). That said, the price of Nokia 6 may be decreased to attract the Indian customers. On the flip side, the price could be increased if HMD goes with a mindset that consumers in India are waiting for Nokia phones and will purchase them even with higher price tags.

These are the two instances which HMD will work on. If the company goes with the first case and decrease the price of its phones, then Nokia will be a serious contender to Xiaomi in India.

Until now, no company has matched Xiaomi’s aggressive pricing strategy. The one which matched was LeEco, but the company is reportedly shutting down its business in the country, and it has been a while since we saw a device launch from them. Other brands that gave close competition to Xiaomi includes Coolpad, whose devices are not that sturdy as the ones from Xiaomi.