The most popular Malayalam entertainment channel, Mazhavil Manorama launched its new HD channel, Mazhavil Manorama HD on 13th August. The channel is the first entertainment channel in Malayalam to be produced and telecast in True HD content. The channel will be soon added to Airtel digital TV .
The HD format will give Keralites a great new viewing experience. The well travelled Malayali will now get the same International experience in India through Mazhavil Manorama HD. Advertisers can reach out to the discerning Malayali with a far greater focus with this addition.
MMTV has a bouquet of 4 channels – Manorama News, Mazhavil Manorama, Mazhavil Manorama HD and Mazhavil International for the Gulf Region. MMTV is from the Malayala Manorama Group – Nobody Delivers Kerala better. First to start MPEG4, tapeless environment, unique content mix in Manorama News – hard news, lifestyle, programs that covered agriculture to socially important subjects of the state. Right from the launch of Mazhavil, the entire production has been in HD, there are many firsts to the credit of MMTV in Kerala
The GEC – Mazhavil Manorama is an extremely popular channel with innovative, unique and strong content mix. Path breaking reality shows,unique week end mix, appointment viewing of soaps, The HD channel would currently have the same FPC and all its advertisers would get the benefit on HD too.