List of Indian Operators who messed up VAS Deactivation services while on Roaming

By November 14th, 2014 AT 1:29 PM

TRAI has introduced a solution to help mobile users to deactivate VAS in a user friendly and transparent manner through SMS and IVRS. Any user can use the toll-free short code number “155223” which is uniform across all the operators to call or send SMS to deactivate VAS.

There are instances of people who have auto or unwanted VAS activations on roaming or just missed to deactivate VAS before roaming. While getting routed to home location cc on roaming is a problem with some operators, deactivating unwanted or auto VAS on roaming is another issue.

In order to help such users in VAS de-activations or to bring awareness we have come up with this analysis of ‘155223’ while on roaming.

We tested  ‘155223’ across all operators while on roaming and our findings are as of below.

IVR 155223 VAS deactivations on Roaming

deduction images

This clearly shows us the Qos and customer service implementation logics provided by operators.

Also Read : TRAI keen on curbing unsolicited activation of VAS, releases data related to activation, deactivation and complaints

Dear users, have you come across peculiar situations where you were not able to deactivate VAS services or any strange instances? Do let us know via comments.

Note: Analysis based on only prepaid services. May or may not differ for postpaid services. All numbers used in analysis are on roaming at the time of analysis. Services may be modified/changed by operators.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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anuragVikasJibin JohnnikDUANE Recent comment authors
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i am using idea sim and and try to stop vas servise from my my mobile but in second msg it said to type 1,2,3 etc to 155223 but i send msg so many time no result found help me to remove the vas


I am using uninor service and number is 8273311834. I am on roaming i.e. Ncr region but I won’t be able to deactivate vas service. Everytime I message or call to 155223 number then I got a message U cannot call on this number.
Kindly see the issue

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