Indian prepaid smartphone users live with zero balance for 7.5 days a month on average: True Balance Study

On an average, the prepaid smartphone users in India live with zero balance in their phones for 7.5 days a month, according to True Balance. The study also pointed out that the most recharging activity is performed by the people at 8pm on Thursday. This data is based on the report for September 2016.


With a download of 10 million in 19 months since its launch in 2014, True Manager is a prepaid mobile balance manager for Android users. The app helps to track and recharge the prepaid numbers.

“For the month of September 2016, zero balance day was 7.5 days on average nationwide, and it was the highest in Mumbai with 9.4 days, followed by Delhi, Andhra Pradesh, and Karnataka with 8.9 days, 8.6 days, and 8.4 days, respectively,” pointed out the release from the company.

Among the cities that mark high one-time recharging amount, Chennai, Delhi, Mumbai, and Karnataka are listed. In September, the region that spent the highest amount on recharging is Chennai. Chennai is followed by Kolkata and Rajasthan. On an average, Chennai spent Rs. 182.24 as one-time recharge. Kolkata’s average one-time recharge comes around Rs. 172.77 and Rajasthan’s average comes around Rs. 163.69.

Also Read: Users spending Rs. 300 to Rs. 500 on monthly mobile usage are most likely to port to Reliance Jio

The phone calls and data usage occurred mostly after-work hours from late afternoon to evening. Users also frequently recharge their balance on Wednesday and Monday evenings.

Commenting on the trends seen in recharging, Cheol-won Lee, CEO of Balance Hero said, “As the number of smartphone users increases in India, we can see unique usage patterns by time and by region. We will continue to upgrade our services through analyzing these patterns on True Balance so that our users can efficiently manage call times and data usage.”

True Balance is developed and maintained by Balance Hero.

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19 Comments on "Indian prepaid smartphone users live with zero balance for 7.5 days a month on average: True Balance Study"


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November 9, 2016 10:03 pm 10:03 PM

Off topic: anyone else getting full 4 months of welcome offer regardless of what date they got Jio SIM? I was sad I would get free 4G for less days than my friends since I got it in Nov, but now, woohoo…

November 10, 2016 12:09 pm 12:09 PM

I reported about extension of JWO in earlier posts. In MyJio app, under my plan section, it shows, JWO validity 31 Dec. 2016 and after that there is upcoming plans section which shows, JWO -4G Phone(Prepaid) Valid for 120 days.

November 10, 2016 2:06 am 2:06 AM

Some issue with your connection. Its showing a total of 4GB data till expiry date and not unlimited data/calls.

Manoj Singh
November 9, 2016 11:31 pm 11:31 PM

check the difference

Sunny | Lucknow
November 9, 2016 11:16 pm 11:16 PM

Is this the latest version of the app?

Jio Fact
November 9, 2016 7:48 pm 7:48 PM

Zero balance since last two months ?
Jio ne recharge ka adat hi bhula diya

November 9, 2016 7:22 pm 7:22 PM

Ghor Garibi