On an average, the prepaid smartphone users in India live with zero balance in their phones for 7.5 days a month, according to True Balance. The study also pointed out that the most recharging activity is performed by the people at 8pm on Thursday. This data is based on the report for September 2016.
With a download of 10 million in 19 months since its launch in 2014, True Manager is a prepaid mobile balance manager for Android users. The app helps to track and recharge the prepaid numbers.
“For the month of September 2016, zero balance day was 7.5 days on average nationwide, and it was the highest in Mumbai with 9.4 days, followed by Delhi, Andhra Pradesh, and Karnataka with 8.9 days, 8.6 days, and 8.4 days, respectively,” pointed out the release from the company.
Among the cities that mark high one-time recharging amount, Chennai, Delhi, Mumbai, and Karnataka are listed. In September, the region that spent the highest amount on recharging is Chennai. Chennai is followed by Kolkata and Rajasthan. On an average, Chennai spent Rs. 182.24 as one-time recharge. Kolkata’s average one-time recharge comes around Rs. 172.77 and Rajasthan’s average comes around Rs. 163.69.
The phone calls and data usage occurred mostly after-work hours from late afternoon to evening. Users also frequently recharge their balance on Wednesday and Monday evenings.
Commenting on the trends seen in recharging, Cheol-won Lee, CEO of Balance Hero said, “As the number of smartphone users increases in India, we can see unique usage patterns by time and by region. We will continue to upgrade our services through analyzing these patterns on True Balance so that our users can efficiently manage call times and data usage.”
True Balance is developed and maintained by Balance Hero.