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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Following Airtel’s footsteps, Idea has also reduced data and validity of certain 3G packs in Kerala circle. Now Idea subscriber has to spend more to get 3G internet for a month.
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Monthly 3G packs Rs 107 used to provide 300MB data for 30 days has been drastically reduced to 21 days validity and 250MB data. Validity of another monthly pack Rs 199 600MB has been reduced to 28 days from existing 30 days.
Two new 3G data packs has been introduced by Idea. Rs 123 provides 400MB 3G data for 21 days and Rs 149 provides 500MB 3G data for 21 days. These two packs aimed at closing the gap between Rs 107 and Rs 199 3G packs.
Idea is set to increase its data revenues by revising monthly packs and thus pushing users to spend more. With the two new packs Idea want users to use more data but reduced validity would mean spending more per month. Subscribers has to now choose whether to migrate to higher packs with 30 days validity or to do current packs twice a month. In both case Idea’s data revenue will increase substantially.
Please do let us know by comments your views on this move by Idea.
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