BSNL Revival Plan Must Include These Things for the Telco

Bharat Sanchar Nigam Limited (BSNL) has been one telecom company that has been in a dilemma for the last few years. While out of all the telecom companies present in India, it is also one of the most resilient ones because of the government’s support behind it. The tag of being a government-owned PSU has kept the company living and breathing in the tough terrains of the Indian telecom industry. However, the situation for BSNL is only turning grim as the days pass by. Month on month, seeing the Telecom Regulatory Authority of India (TRAI) reports on the subscriber count of various telecom companies, we are seeing that BSNL is having a massive leakage of subscribers from its base. This means that customers are leaving the BSNL network fast and this is something that needs to be fixed.

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BSNL 4G Still a Pain-point

If the news headlines are to be believed, then it seems BSNL will be meeting an optimistic end very soon courtesy of the revival plan which includes the work of IIM-A. On these lines, BSNL’s debt is likely to be handled with care from now on. The plan will also likely include methods by which BSNL would be able to stop its churn at such an aggressive rate, and if not stop, at least slow it down to a manageable extent. When we think of BSNL right now, the main pain point for the subscribers is the lack of a 4G network, but while saying such a thing seems to be a big roadblock, we should be questioning whether or not it is the case in its entirety.