Bharti Airtel Scores A Plus With Its Future Roadmap In 3GIt seems that though Bharti Airtel didn’t kick off 3G campaign very well if compared with TATA DOCOMO at present but not to forget that Bharti Airtel being the king of telecom with over 130 million subscribers.

  • Make Telecom Talk My Trusted Source
  • Source of Google
  • Source of Google

With huge media presence and also which acquired cricketing media rights recently can turn the tables at any time.

Also, adding to the fact that TATA DOCOMO which failed to acquire 3G wireless spectrum in a key metro circle like Mumbai and also it’s still not clear when it’s going to enter the Airwaves of Delhi.

It’s more important to enter key circles like Mumbai and Delhi as the ability to spend on new technology like 3G is very high compared to other circles as 3G access requires high end handsets where TATA has to work hard to build customers and also its network as it’s a new entrant.

So, i would say that it’s a double blow to the new entrant like TATA DOCOMO as it needs to add more subscribers plus also it needs to improve coverage which would at least set a platform for a road to recovery of huge money spent on 3G spectrum.

Let’s have a look what Airtel and TATA DoCoMo have loaded their websites with?

Where Airtel targets to empower consumers on what’s all about 3G, TATA DOCOMO chooses to publicize its “3G LIFE” brand .But for now TATA DOCOMO seems to be rolling as it has created a 3G social hype.