Bharti Airtel Postpaid Customers Won’t be Budged by Tariff Hikes

Bharti Airtel, the second-largest telecom operator in the country, is popular for providing postpaid services. The telco is especially popular in the corporate world for offering uniform postpaid mobile services across India. With the prepaid tariff hikes already implemented, there’s no way that the telcos aren’t already planning on increasing the postpaid tariffs as well. It is only a matter of when it will happen.

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But largely, Bharti Airtel’s postpaid customers won’t be budged by the tariff hikes that might arrive in the near future. In fact, it might be the same case with Vodafone Idea customers.

Airtel Has 50% to 60% of Postpaid Customers in Corporates

As mentioned above, Bharti Airtel is very famous in the corporate world for providing postpaid mobile services. According to an FE report, 50% to 60% of Airtel’s total postpaid customers work in corporates. With such a large percentage of users being enterprise customers, Airtel is in a good position to increase tariffs.

Enterprises don’t care a lot about the money they are paying for mobile postpaid services as long as they can get a strong service against it. Enterprises are always after quality and seamless experience because it affects their work. So even if Airtel goes with a 10% to 20% tariff hike with its postpaid plans, there will not be many issues as long as it can provide quality services against it.

Postpaid Customers Don’t Really Care Much About Expense

Postpaid customers, in general, are more accepting of higher tariffs. They already pay twice or thrice of what a prepaid customer pays. This is because postpaid plans allow them to get premium service from the telcos.