About the author: Apurva is a tech enthusiast who loves her gadgets and talks about digital media usage. She is currently developing news.thedigest.co and works for an IT company.

September 16th, 2014 5:16 AM 12 COMMENTS

Should TRAI Ask ISPs To Advertising Unlimited Plans With FUP?

Choosing a data plan is tough, especially when Indian Internet Service Providers are still providing misleading information to the users. In March 2012, TRAI had released a directive asking service providers to stop misleading customers with their advertisement. It said: “Advertising the titles of the tariff plans or other packages/schemes, which suggest unlimited usage, will be treated as misleading in situations where the features of such plan/scheme/package put restrictions on... Read More

September 7th, 2014 8:41 PM 23 COMMENTS

Govt To Create Super Regulator To Replace TRAI, TDSAT; Is It A Good Idea?

We missed out on this one but is important. The modi government is looking to create a super regulation for the communication sector, to be called as Communications Commission. This new body will replace the Telecom Regulatory Authority of India. The bill proposes that the constitution consist of a 6 member regulator with one chairman, who will have 5 year tenure, and members from sectors like telecom, broadcasting, finance, management,... Read More

July 31st, 2014 1:04 PM 37 COMMENTS

Are Indian Mobile Operators running in a Cartel Mode?

Since I have been traveling for a month now, it's fun to notice what operators have to offer in different regions. Specifically, what I have noticed is there's little or no differentiation when it comes to tariffs offered by different operators for services like SMS, voice calls or data. It almost makes me want to question whether these top private operators are running a cartel. For the uninitiated, a cartel is... Read More

July 19th, 2014 3:30 PM 16 COMMENTS

Google to subsidise Android One devices in India; but why?

Google, who recently announced the Android One program at its I/O conference, will be subsidizing the handsets to get them under $100, according to The Information (Paywalled, via GigaOm). Besides subsidizing, Google will also include $1B advertising budget and this new program will start in India to begin with. [caption id="attachment_119119" align="aligncenter" width="580"] Android One[/caption] I have previously discussed that the ultimate goal of the Android One program is not... Read More

July 15th, 2014 12:45 PM 27 COMMENTS

Govt plans to infuse Rs 39K Cr in BSNL & MTNL; Is it enough?

The Government of India has acknowledged that the BSNL and MTNL are currently in financial distress and that it wants to restore them to profitability. It has also announced that it plans to infuse Rs 39,458 crore of fresh investment over the next five years, communications minister Ravi Shankar Prasad said during the Rajya Sabha. What’s interesting is that he also blamed the previous UPA government for the state of... Read More

June 29th, 2014 5:40 PM 11 COMMENTS

What Is Google’s End Goal With Android One smartphones?

Google recently launched the Android One program, which Sundar Pichai says will conquer 'The Next Billion'. While the program is ambitious, I feel that the western media is blowing it out of proportion and giving Google way too much credit. At the risk of giving out anti-Android vibes, let me say it out loud - this is not about targeting the next billion. Let's be clear, when Google said that it... Read More

June 27th, 2014 2:09 PM 24 COMMENTS

Which International Call Service To Use? Skype Out vs Nimbuzz Out vs Viber Out

When it comes to making international calls, let's agree that telcos have really expensive calling rates. One of the option is to use the voice over IP solutions, however, it requires a lot of planning from both the parties -- from setting up a time to actually checking whether your mic is working. Hangouts on Android can actually solve a bunch of these issues if it also allowed one to... Read More

June 17th, 2014 12:55 PM 11 COMMENTS

Are Telecom Companies Adopting New Mediums For Customer Support?

Customer support is the back bone of any company in the service sector. I believe in this theory so much that I actually made a presentation out of it, which basically says that customer support is the new marketing. Earlier, getting customer support meant that you either had to visit the official gallery or talk to the customer support executive on phone. But these days we have more than one... Read More

June 13th, 2014 11:59 AM 20 COMMENTS

Will Firefox OS Make A Dent In Indian Market?

This week Mozilla announced two new partners, Intex and Spice, to launch its ultra cheap smartphones in the country. What's particularly surprising is that entire western world is going Gaga over it. There are two strong reasons I believe that this is not going to work. For starters, while the phone is termed as a smartphone, it requires Internet connectivity all the time to run apps other than the basic... Read More

May 26th, 2014 4:10 PM 52 COMMENTS

The Struggle to find a perfect 3G Operator in Mumbai

Trying to find the best 3G operator is like trying to find Nirvana. More so when the price war between the operators have ended and there's little or no difference in the quality of service these carriers offer. I have been dependent on Vodafone's 3G service in Mumbai circle for a very long time. However, it's getting frustrating when it switches to edge while commuting in local trains where I... Read More

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