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Apple’s iPhone X set the stage for notched smartphones and even for $1000 smartphones in the United States. Riding on 63 million shipments till August 2018, Apple’s iPhone X is on track to be the most successful revenue and profit-generating iPhone ever, a Counterpoint Research report has said. However, cumulative shipments of the iPhone X are lower than iPhone 6, which was its most-successful device, for a similar period since launch. The Apple iPhone 6 shipped 30 million more units than iPhone X during its first ten months of sales, so it missed the “Volume Super Cycle” but drove the Cupertino-headquartered giant’s “Revenue Super Cycle“.
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According to Counterpoint’s “Market Monitor” report, by comparison, during the iPhone 6 Super Cycle, Apple took only six months to achieve similar volume, post its launch in 2014. “iPhone X drove a completely radical new design language that helped Apple to command a significantly higher Average Selling Price (ASP) at a point when the overall smartphone market was beginning to saturate,” the market research firm said in a statement.
Apple has actually delivered a revenue super-cycle, posting record iPhone revenues and ASPs since the iPhone X launch. “iPhone X is therefore also a factor in Apple becoming the first trillion-dollar company,” Counterpoint added. Meanwhile, India contributed to just 1% of the total iPhone X shipments so far, but the device was well received in the US market with demand reaching an all-time high during the initial months of launch.
