Apple iPhone and Samsung Mobiles are the “Reputed Mobile Brands” in India: BlueBytes Study

Apple iPhone is ranked as the most reputed mobile phone brand in India, according to a study released by the media analytics company BlueBytes. In the study titled ‘India’s Most Reputed Mobile Phone Brands 2017’, around 72 brands were listed from 12 countries. The study analyzed ‘Brand Reputation’ by studying media perceptions and consumer perceptions.

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Apple iPhone had the highest positive media appearances, followed by Samsung Mobiles, the study pointed out. Samsung Mobiles registered a Brand Rep Score 67% lower than the iPhone. The Indian brand that found a position in the top-five list is Micromax with a Brand Rep Score 94% lower than Samsung. The other brands, occupying fourth and fifth positions are Xiaomi and Nokia.

In the list of phones from different countries, 29 brands were of Indian origin, 15 were from China, and eight were from the U.S.A.

Commenting on the study, Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands said, “Reputation can be seen as a currency that the brand can earn through positive action, communication, or sometimes erode due to lack of the same. Reputation has to be consistently maintained, monitored, and enhanced. In a cluttered space like the mobile phone industry, with diverse brands attempting to capture consumer attention, customers buy and recommend on the basis of reputation, making it the most important influencer of buying decisions.”

Lenovo, Huawei, and Motorola (now owned by Lenovo) ranked sixth, seventh, and eighth respectively. LG and Intex Technologies came at ninth and tenth positions.

Also read: India’s love for international smartphone brands shows an increase: Canalys Report

The study was conducted in association with TRA Research. The companies analyzed the news articles appeared in the major English and Hindi print media (newspapers and magazines) across nine cities for this study. This amounted to the analysis of 60,000 articles related to different Mobile Phone brands published between the period from November 1, 2015, and October 31, 2016.

For understanding the consumer perceptions, the companies interviewed 2,500 consumer-influencers.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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raj
raj

PAID Study as always.

in this realm of death.. always remember you have to become lie detector

Kaushik
Kaushik

Two companies that produce excellent phones but don’t sell well are LG and HTC. They deserve applause for constantly pushing technology. Modular phone, hi res audio, boomsound, magnetic sensors, dot view, secondary LCD are all features of these 2 companies. Heck even iPhone took inspiration from HTC in its design….

Arena
Arena

In India HTC and LG missing to catch up the pricing pulse.Like jio they have to disrupt to raise the brand image..In US they have to do Like one plus pricing for base model atleast. Bcz iPhone and Samsung dominate there..They must sell for 50-100 dollar profit on [email protected] million phones, instead of 1 million [email protected] 150-200 dollar profit per each flagship.

Kaushik
Kaushik

AFAIK LG is selling flagship G5 at 38K which is lower than all other flagships. Furthermore, HTC has several midrange devices at attractive price points. I don’t see HTC as any more overpriced than Oppo, so it’s a mystery why it doesn’t sell well. Hardly anyone I know in Madhya Pradesh uses an LG phone….

Nikhil
Nikhil

LG G5 is pretty ordinary phone with ordinary specs…even in US it’s less than 400dollars which is the price of one plus 3 and ZTE axon 7 which are fantastic phones…..about HTC…if they would have priced HTC 10 at 500 dollars it would have sold out like hotcakes….Samsung would not have won then…..HTC needs to get pricing right….HTC 10 is fantastic phone….with Huawei and One plus rising up they need to get their pricing right for their flagship along with releasing one big note type phone

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