Bharti Airtel today introduced a new prepaid plan of Rs 599 that offers benefits for a period of 84 days. Airtel's all-new Rs 599 plan joins the company's Rs 249 prepaid plan to offer Rs 4 lakh insurance cover to the customers. Additionally, the all-new long-validity plan ships with 2GB daily data, unlimited voice calls and 100 SMSes per day for the entire validity period. That said, Airtel already has a Rs 499 prepaid plan that offers 2GB daily data for 82 days, but the new Rs 599 plan offers the extra life insurance benefit. For offering the life insurance, Airtel has partnered with Bharti AXA Life. At just Rs. 200 per month, the new prepaid bundle from Airtel offers the convenience of seamless high-speed data connectivity and peace of mind with financial security, says Bharti Airtel.
Airtel Rs 599 Prepaid Plan Launched: Benefits and Details
The Rs 599 prepaid plan from Bharti Airtel will be available across all the 22 telecom circles in the next few months, but for now, it will be available to customers across Tamil Nadu and Pondicherry. The plan ships with 2GB daily data, 100 SMSes per day and unlimited voice calls for the entire duration of 84 days. Additionally, it also comes with Rs 4 lakh insurance cover as the telco has partnered with Bharti AXA Life Insurance company. Airtel says the recharge comes with a validity of 84 days, however, the insurance over continues automatically for three months with every recharge.
As per the IRDAI, the insurance penetration in India is less than 4% (of the population) while mobile penetration is close to 90%. It is estimated that India will have close to 830 million smartphone users by 2022, so Airtel is looking for the deep distribution reach with its prepaid plans.
How to Avail Rs 4 Lakh Insurance Cover from Airtel?
Furthermore, Airtel says it has engineered the entire insurance process to be delivered digitally in a matter of a few minutes. A customer needs to enrol for the insurance after the first recharge through SMS, Airtel Thanks App or the Airtel Retailer. The life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantly or it will be delivered digitally. A physical copy of the insurance will be delivered to the customer’s doorstep on request.
The product is currently available to customers across Tamil Nadu and Pondicherry and its availability will be gradually extended to pan-India in the next few months.
Manoj Murali, CEO – Kerala and Tamil Nadu, Bharti Airtel, said “Airtel has empowered millions of customers across Tamil Nadu and Pondicherry with world-class telecom connectivity. We believe our network is a great platform to digitally deliver a range of services and solve the problems of customers. We are delighted to partner with Bharti AXA Life Insurance to roll out this innovative offering and remove the barriers of price, access and payment inconveniences for the adoption of life insurance in India. We remain committed to building a digitally enabled and financially secure Tamil Nadu.”
As mentioned above, Airtel already has Rs 499 prepaid plan that ships with 2GB daily data for 82 days, but the new plan offers Rs 4 lakh insurance cover at no extra cost to the customers.