Airtel Digital TV has teamed up with Amazon Prime to launch the "Ultimate and Amazon Prime Lite" plan, combining live TV with Prime Lite benefits. Priced from Rs 521 for Hindi content, this new offering provides subscribers access to over 350 TV channels, along with Prime Video content in HD on two devices, Airtel announced on Tuesday. The Prime Lite subscription also includes benefits like unlimited same-day and next-day delivery on millions of products, early access to Lightning Deals, and 5 percent cashback with the Amazon Pay ICICI Bank Credit Card, according to the official release.
Also Read: Airtel Digital TV Partners With Sony to Launch Anime Booth Channel
Ultimate and Amazon Prime Lite Plans
The two new plans launched by Airtel Digital TV include the Hindi Ultimate and Amazon Prime Lite Plan 1M, with a 30-day duration priced at Rs 521, and the 6M plan, with a 180-day duration priced at Rs 2,288. Airtel says this offer aims to redefine home entertainment by providing unlimited access to 350+ TV channels, along with over-the-top (OTT) content available on Prime Video, creating a holistic solution for the evolving entertainment needs of consumers.
New Airtel Digital TV Plans
Commenting on the launch of new plans, Airtel Digital TV, Bharti Airtel, said, "The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for Hindi content."
Prime Video India added: "The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless while providing other shopping and shipping benefits of Prime Lite, like unlimited free same-day/next-day delivery across millions of products, early access to exclusive deals, and much more."
Also Read: Disney+ Hotstar Introduces AI-Powered Video Optimisation Technology
Exclusive Content Lineup on Prime Video
Popular Prime Video series like Mirzapur, The Family Man, and international hits like The Boys and The Lord of the Rings: The Rings of Power are included in the package, promising an enriched entertainment experience, the official release said.
