Aircel partners with Celltick to provide managed services based on LiveScreen platform

By November 15th, 2016 AT 4:41 PM

Aircel, today launched A!LIVE, a mobile marketing service by Celltick’s LiveScreen platform. The service is aimed to provide easy to discover localized Value Added Services (VAS) to Aircel customers, resulting in strong incremental revenue.

mobile-phone-india

Aircel subscribers will be able to easily access relevant VAS products and services based on their location, context and purchase history. Celltick markets content and gaming services, mobile coupons, operator services, mobile advertisements and other infotainment services using the managed service.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “By utilizing highly targeted mobile marketing content to subscribers, the Celltick managed service A!LIVE will help our subscribers to easily discover the vast range of VAS genres like news, sports, lifestyle, entertainment and many more, thereby leading to increase in the adoption of these services. A!LIVE will pave the way to more personalized mobile interactions for subscribers, helping build subscriber loyalty and satisfaction.”

LiveScreen is Celltick’s patented platform designed specifically to maximize mobile marketing for operators while providing an easy to use interface for mobile infotainment. Celltick delivers and manages services to help operators gain incremental revenue from mobile marketing.

“LiveScreen’s mobile marketing service A!LIVE will help Aircel strategically leverage their network to increase competitive edge,” says Abraham Punnoose, Managing Director, Celltick India & Africa. “The ability to provide an easy to use interface for enabling high value services would enhance the adoption of the services for Aircel. Celltick will provide highly targeted marketing capabilities creating more personal mobile interactions for subscribers, helping to increase satisfaction and reduce churn. We are extremely proud to work with an innovative operator like Aircel.”

Read more on:

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Leave a Reply

avatar
Photo and Image Files
 
 
 

Recent Posts

Apple Might Release Two iPhones With 5G Support in 2020: Report

One of the most trusted sources of Apple rumours, analyst Ming-Chi Kuo, said the company would unveil 5G iPhones in...

Bharti Airtel Becomes First Operator to Launch 4G Services in Lakshadweep Islands

Telecom operator, Bharti Airtel, today announced the launch of high-speed 4G internet services in Lakshadweep Islands. With this launch, Airtel...

Reliance Jio Media Suggests Keeping Rs 18 Crore as Minimum Net Worth Requirement for MSOs to Trai

Last when we reported development about this, the Telecom Regulatory Authority of India (Trai) was ideating on the likely net...