Tariff Hike: Airtel, Jio and Vodafone Idea to End Cheap Mobile Data and Voice Calls

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The Indian telecom industry hasn’t been the same since the time Reliance Jio introduced its free voice calling and unlimited data services. Jio came to the market back in 2016 and has captured the highest market percentage. The telco has over 388 million subscribers. Right below it stands Bharti Airtel. It used to be the number one telco in India but Jio took that place. Looking at Jio, every telco in India had to reduce the costs of their plans. This resulted in a lot of losses for many telcos to ensure that they don’t lose their existing customers to Jio. Jio has made the calling and data services very cheap and while it has benefited the users, it wasn’t the best thing for the telecom industry of India. But according to a recent report from Jefferies, things are about to take a good turn for the Indian telecom industry.

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Distress in the Indian Telecom Industry

After the telcos adjusted to the new market expectations that Reliance Jio had created, they were served a notice by the court. All the telcos in India were asked to clear their Adjusted Gross Revenue (AGR) dues. This further added to the distress of the telcos. Jio didn’t face a lot of problems due to the court order since it is fairly new and its AGR dues are comparatively nothing like that of other telcos. Airtel at the same time has been asked to pay $3 billion to clear its dues. Vodafone Idea isn’t having the best time in the market as well.