Lava International Limited the newest entrant, rings in success within a short span of a year with its undiluted focus in a market that is full of me- too’s.
Its doing wonders in the Indian handset arena, with the brand tag “Get the Power in Your Hand" as company has been able to provide power to the customers in their hands.
Telecom Talk goes behind the scenes to bring you this exclusive interview with S.N.Rai Co Founder & Director Lava Mobile who shares his views about the upcoming models and IMEI issue faced by low-cost handset makers in India.
TT: How has Lava Mobile changed since its launch?
S.N.Rai :Well when we entered the mobile industry we came up with 3 handsets, i.e., KKT – 1, KKT – 11 & KKT – 22. these are the handsets which we launched targeting rural instincts, catering to their needs as it has features like torch, along with battery back up of 30 days, dual sim, radio at competitive prices. But as of now, after strong R&D, LAVA has changed a lot as we have come up with our high tech savvy handset, i.e., A9.
This was something about technology but if I talk about our journey as of now, I can say that we have got more than our goals, i.e, we got very good response from the market and LAVA is in real demand.
TT : Lots of talks was going on regarding fake IMEI what steps has Lava mobile taken to ensure its customers with Genuine IMEI ?
S.N.Rai :Yes lots of talks were going on regarding this issue past days as a mobile handset with no IMEI or invalid IMEI number could be a threat against national security. This is because a mobile without a valid IMEI number is difficult to trace, which means criminal groups can use such handsets to evade detection. That’s why handsets with an invalid or no IMEI number would not work on any network.
LAVA’s each handset is IMEI number enabled as it was in the interest of national security but to ensure the same to our customers one can just dial *#06# and can get their IMEI no. on their mobiles.
TT: Some dual sim phones supports multitouch displays while others don’t can you give us a sense of whether your devices will have touch features in future?
S.N.Rai : Yes there are handsets which support multitouch displays and others doesn’t as each and every company has something unique to present and have there strong points. Yes of course in coming time we will also come with touch screens as we have to do the parallel journey with our tech savvy market where this is in high demand. We have made a move with our luxurious range that A9. Now we will come up with functionality rich handsets which will definitely woo our Indian customers.
TT : Can we expect a 3G and WIFI version of Lava mobile in future?
S.N.Rai : Yes of course as we have to fulfill each and every market trend. we are making LAVA mobiles software enabled like A9 has mini opera, nimbus, JAVA. So we can expect much better too as we want to provide our customers the best whether its in quality or technology.
TT : Is there any story behind the Lava name?
S.N.Rai : Yes there is a story as LAVA is a Hindi word which in English means to come up with a power and that we proved with LAVA Mobiles – Power in your hands & Power to attract. And the story you can say that LAVA is a molten rock that expels out from volcano during eruption and at the time of that eruption it comes out with a great power. The power with which that LAVA comes out denotes our vision (to make it a power that would rule in everyone’s hands). That is the story behind LAVA – POWER to attract!
TT : Which mobile handset do you use? Don’t say its LAVA!
S.N.Rai:Yes ofcourse its LAVA and not even i am the only one, my whole organistion is using LAVA handsets. if we are coming up with the power and providing it to customers then y cant we take that power in our own hands!
