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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Since times immemorial, Nokia has been one of the most trusted mobile handset brands in India. It is known as much for its dynamic pricing tactics as for top notch, durable handsets. However, recently something transpired on the marketing communication front which makes the claims made by Nokia look fishy.
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In order to match up with the schemes offered by rest of the smartphone makers and to boost the sales during the festive season, the company has brought out exchange offers on its Nokia Lumia 925 and Nokia Lumia 625, arguably the most popular smartphones by the Finnish maker. According to this offer, if you exchange your old smartphone for either of the above mentioned two smartphones, you can get a discount of up to Rs 10,000 on the former and up to Rs 7,000 on the later one.
If you go by this calculation, you may get the Nokia Lumia 925 for Rs 28, 529 and Nokia Lumia 625 for Rs 14,919, depending upon the valuation of your old smartphone. The fishy part here is that in this scheme, the original price of these smartphones is considered to be their MRP but it is needless to say that these phones are rarely sold on the MRP. You can get these phones on many online as well as brick-and-mortar stores for as much as 20 percent discount to the MRP. Hence, the whole scheme is exaggerated to lure customers with a luscious discount value.
