Can the 2017 Edition of Micromax Canvas 2 Replicate the Success it Achieved Five Years Ago?

Four years ago, Micromax was India’s top selling smartphone brand. However, the company lost all its charm after Xiaomi and other Chinese brands invaded the country’s smartphone market.

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After a quiet 2015 and 2016, Micromax started the year 2017 with a bang by releasing the Micromax Dual 5, which impressed masses out there with its performance. But, at Rs. 24,999 the hefty price tag it carried was pretty underwhelming.

Micromax said that the Dual 5 is just a beginning and the company has a lot under its sleeves lined up for rest of the year during Dual 5’s launch event. Meanwhile, the brand has announced a couple of smartphones under the Evok series aimed to take on the Xiaomi’s budget phones.

Micromax Canvas 2 2017 edition

Nonetheless, the major announcement from the vendor was yesterday’s Micromax Canvas 2 (2017). Yes, the firm has announced a device with the same moniker which was launched five years ago, believing that it would replicate the same success it achieved during its time. The Canvas 2 was a great device with mid-range hardware back then. This time around, Micromax is banking on two main things – offline market and providing more data to customers via Airtel.

The Canvas 2 (2017) has mediocre hardware on board, but one has to agree the fact that the device is exclusive to the offline market. To give you a brief idea, the 2017 edition Canvas 2 has a 5-inch HD display and is powered by the 64-bit MediaTek MT6737 SoC, 3GB of RAM, and 64GB of internal storage.