Tata Teleservices Limited India’s fastest-growing pan-India dual-technology telecom service provider, has introduced Football and Cricket match service on the move for Tata Indicom and DOCOMO subscribers respectively.

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Subscribers can now watch live content, listen to score updates, download special videos and get SMS alerts for Asia Cup matches. Tata Teleservices has entered into an exclusive partnership with Apalya to offer live streaming of Asia Cup for both Tata Photon Plus users and Tata DOCOMO subscribers.

For Tata Photon Plus customers Asia Cup is accessible on their Mobile and laptop using Tata Photon TV, with the addition of an exclusive channel telecasting the event. The pricing for the event on laptop is Rs 5 per match; Rs 25 for the full tournament while Asia Cup is available absolutely free of cost for Tata Photon TV on Mobile. Tata Photon TV is available only on LG 510, Samsung-Corby, Samsung-M519-Metro & Blackberry-9630 (Pre imbedded) Handsets to watch Asia cup channel for live cricket matches.

For Tata DOCOMO Asia Cup content is delivered through multiple channels. Subscribers can take their pick for getting Asia Cup updates through

-Live streaming of Asia cup matches on mobile using GPRS.

Tata DOCOMO subscribers have to download MiMobiTV, a simple GPRS based application that allows you to watch Asia Cup 2010 on streaming enabled Mobile handsets. Subscribers can download the client application at no cost while browsing the content is charged at 1p/1 KB in home network and 10p/10KB while on off net roaming.