ZENITHOPTIMEDIA PARTNERS WITH UNITECH WIRELESS

Follow Us

zenith-optimedia-unitech-wirelessUnitech Wireless has named ZenithOptimedia, the world's largest media services group, as its media partner. The launch media campaigns will mirror Unitech Wireless rollout plans - advertising will break circle by circle; leveraging strong local media availability and ZenithOptimedia’s local market expertise of understanding consumer touch points in each launch market.

Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles and intends to roll out its services in select circles by the end of 2009.




David Meneghello Executive Vice-President Marketing Unitech Wireless quoted "For a service that’s underpinned on the individuality of each customer, reaching them in a manner that is unique and precise would be crucial. ZenithOptimedia understood our approach, and the challenge, and impressed us with their innovations to do this effectively and efficiently. I believe we have the right partner to make our brand a success."

David Meneghello, Executive Vice-President, Marketing, Unitech Wireless, cited "Understanding and addressing each market individually is not only our strategy but also an opportunity to get closer to the consumer and build the brand locally. This allows us to plan with precision and commit budgets that yield more. Each market we enter will have its own tailor-made media plan and spends. While modular, our spends will reflect the needs to establish a strong telecommunications brand in India."

Reported By

Editor

Editor TelecomTalk.info: I make things happen at TelecomTalk

Recent Comments

TheAndroidFreak :

Off Topic: REDMI Turbo 4 Spotted on BIS Certification with model no 2412DPC0AI 6.67",1.5K Resolution 120HZ Refresh Rate MTK Dimensity…

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Off Topic: Poco F7 Ultra camera 50MP Light Hunter 800 1/1.55" OIS Primary 32MP 120° FOV Ultra-wide 50MP JN5 1/2.76"…

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Off Topic : Battery life will be crazy. ??

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

Aniruddh :

What about Hellotunes? How would one set up or manage their Hellotunes, as Wynk is going to be defunct after…

Airtel's Wynk is Saying Goodbye, But the Music Lives On…

pratulk09 :

BSNL having USOF obligation will continue to focus on hilly and inaccessible areas. Had BSNL been managed by corporate entity…

TRAI Directs Telecom Providers to Display Coverage Maps on Websites

Load More
Subscribe
Notify of
26 Comments
newest
oldest most voted
Inline Feedbacks
View all comments