Xiaomi is the Most Preferred Brand in Rs 10,000-Rs 15,000 Price Point: Counterpoint

By October 30th, 2018 AT 10:05 AM

One in three Indian users are planning to purchase their next mobile phone in the Rs 10,000-Rs 15,000 price range, a new survey said on Monday, adding that Xiaomi is the most preferred brand for consumers’ next purchase in this segment. While two in three users are planning to buy a mid or high-end phone in India, four in five users are satisfied with their current smartphones, said “Consumer Lens“, a global research programme by Counterpoint Research.

xiaomi-india-market-share-counterpoint

“Mobile phone users in India are becoming more sophisticated as many of them are on their second or third smartphone. We have seen advanced features diffusing through the mid-tier segment faster than ever before and users are finding these features attractive enough to upgrade,” said Pavel Naiya, Senior Analyst, Consumer Lens.

It took less than six months for some of the key flagship features of 2018 to reach the mid-tier market.

“This is likely the reason that one in three respondents in our survey are planning to spend Rs 10,000-Rs 15,000 on their next smartphone purchase,” Naiya added.

OnePlus is the preferred brand in the fast-growing Rs 25,000 to Rs 40,000 segment, where consumers are looking for premium experiences at affordable price-points. “There is strong competition to acquire mature smartphone users and we see original equipment manufacturers (OEMs) becoming more aggressive and offering a stronger value proposition in these two important price segments,” said Associate Director Tarun Pathak.

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand. OnePlus is ahead of some of the leading smartphone brands like Oppo, Vivo, Apple and Honor as the next preferred brand.

Read more on:

5
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
3 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
RamNikhil Mumbai-PuneShivkumar PatilChirag99 Recent comment authors
newest oldest most voted
Shivkumar Patil
Shivkumar Patil

Same design
.. No change… I hate xiaomi when I see same design from last 3 years… I think people don’t like xiaomi devices anymore…

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

I still have Redmi Note 3 which runs like buttery smooth. It has already got Android Pie through custom roms. Except battery life everything is super fine.

Ram
Ram

Majority like Xiaomi devices. So Xiaomi is leading with market share in India . It doesn’t matter what you think. This is my 2nd Xiaomi phone. Solid like the 1st one. I had other branded phones which broke with a normal drop.

Chirag99
Chirag99

This is before Realme brand launch, I just love Realme brand, it reminds me of Xiaomi in it’s early days. I am sure, new research will show Realme topping.

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

Realme UI is pathetic. It struggles to get going under Snapdragon 450. It’s just Helio P60 and Snapdragon 660 made Realme devices usable. Otherwise I will still prefer Xiaomi Redmi Note 5 Pro over Realme 2 Pro.

Recent Posts

Hathway 100 Mbps Broadband Plan With 1TB FUP Limit Now Costs Just Rs 699 per Month

Hathway has been very active in the broadband segment competing with the likes of ACT Fibernet and Airtel Broadband. At...

Airtel Xstream Box: Android TV, OTT Apps and Other Top Features of this Hybrid Set-Top Box

Bharti Airtel started its series of Android TV boxes with the launch of Airtel Internet TV a few years back....

Tata Sky Mobile App Closes on JioTV By Offering Over 400 Live TV Channels

Currently, OTT applications and live TV applications are all the fad in the market. These apps have allowed the smartphones...