Xiaomi is the Most Preferred Brand in Rs 10,000-Rs 15,000 Price Point: Counterpoint

By October 30th, 2018 AT 10:05 AM

One in three Indian users are planning to purchase their next mobile phone in the Rs 10,000-Rs 15,000 price range, a new survey said on Monday, adding that Xiaomi is the most preferred brand for consumers’ next purchase in this segment. While two in three users are planning to buy a mid or high-end phone in India, four in five users are satisfied with their current smartphones, said “Consumer Lens“, a global research programme by Counterpoint Research.

xiaomi-india-market-share-counterpoint

“Mobile phone users in India are becoming more sophisticated as many of them are on their second or third smartphone. We have seen advanced features diffusing through the mid-tier segment faster than ever before and users are finding these features attractive enough to upgrade,” said Pavel Naiya, Senior Analyst, Consumer Lens.

It took less than six months for some of the key flagship features of 2018 to reach the mid-tier market.

“This is likely the reason that one in three respondents in our survey are planning to spend Rs 10,000-Rs 15,000 on their next smartphone purchase,” Naiya added.

OnePlus is the preferred brand in the fast-growing Rs 25,000 to Rs 40,000 segment, where consumers are looking for premium experiences at affordable price-points. “There is strong competition to acquire mature smartphone users and we see original equipment manufacturers (OEMs) becoming more aggressive and offering a stronger value proposition in these two important price segments,” said Associate Director Tarun Pathak.

While Xiaomi remains the most preferred brand, Samsung is the second-most preferred brand. OnePlus is ahead of some of the leading smartphone brands like Oppo, Vivo, Apple and Honor as the next preferred brand.

Read more on:

5
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
3 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
RamNikhil Mumbai-PuneShivkumar PatilChirag99 Recent comment authors
newest oldest most voted
Shivkumar Patil
Shivkumar Patil

Same design
.. No change… I hate xiaomi when I see same design from last 3 years… I think people don’t like xiaomi devices anymore…

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

I still have Redmi Note 3 which runs like buttery smooth. It has already got Android Pie through custom roms. Except battery life everything is super fine.

Ram
Ram

Majority like Xiaomi devices. So Xiaomi is leading with market share in India . It doesn’t matter what you think. This is my 2nd Xiaomi phone. Solid like the 1st one. I had other branded phones which broke with a normal drop.

Chirag99
Chirag99

This is before Realme brand launch, I just love Realme brand, it reminds me of Xiaomi in it’s early days. I am sure, new research will show Realme topping.

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

Realme UI is pathetic. It struggles to get going under Snapdragon 450. It’s just Helio P60 and Snapdragon 660 made Realme devices usable. Otherwise I will still prefer Xiaomi Redmi Note 5 Pro over Realme 2 Pro.

Recent Posts

OnePlus Phones All Set to Get Tons of Video Based Features and Improvements

OnePlus is the kind of tech company which bases a lot of its innovation from what its users want. This...

MIUI Now Gets App Drawer Support and Many Features of Poco Launcher

Xiaomi’s custom UI, the MIUI is probably one of the most popular custom ROMs on the planet right now because...

Poco to Venture into Multiple Price Segments This Year Starting With Poco X2

Poco is slowly making inroads into the Indian smartphone market again. After separating from Xiaomi, the company is all set...