In a bid to unify the various regions and reaffirm the patriotism amongst young India, Vodafone Essar the 2nd largest GSM mobile service operator along with the Times Group has supported the creation of the iconic ‘Phir Mile Sur’.The Video of 'Phir Mile Sur' features more than 60 of India's biggest names in Music, Bollywood and Sports.
The “Phir Mile Sur” is an adaptation of the earlier ‘Mile Sur Mera Tumhara’ with a contemporary flavor to symbolize the India of today. Vodafone also launches Special exclusive Caller Tunes, Mobile Wall Paper, and Mobile Animations on the renovated Mile Sur Mera tumhara as Phir Mile Sur.
Here is the Song Codes for Caller Tunes on Vodafone-:
| Caller Tune Code | Song |
| 10607814 | Ustad Amjad Ali Khan Ayaan and Amaan Khan |
| 10607816 | Gurdas Mana |
| 10607817 | Shankar Ehsaan Loy |
| 10607813 | Sonu Nigam 1 |
| 10607819 | Zakir Hussain And Taufiq Qureshi |
| 10607818 | Shivamani |
| 10607815 | Anushka Shankar |
Charges Applicablle – Rs 15/ Callertune selection | Monthly rent Rs.30
Bollywood Super star Amitabh Bachchan said "I’m honoured that there’s been a gap of almost 23 years and still the makers of this wonderful commercial Mile Sur want to include me. Though circumstances may have changed, the words and the feelings of the song still remain the same. I feel good about it."
