Uninor to rebrand itself as Telenor India, wants to focus on the data part

By September 9th, 2015 AT 5:42 PM

Uninor, the Norway-based telecom operator Telenor’s Indian unit, is all set to rebrand itself as Telenor India on the 23rd of September reports Hindustan Times. Uninor’s holding company, Telewings Communications Services Pvt Ltd, which operates the Uninor brand, was recently absorbed as a 100 percent subsidiary of the Telenor Group. Telenor group is a leading telecom service provider with presence in 12 countries across Scandinavia, Eastern Europe, and Asia. It also holds 33% stake in the Amsterdam-based Vimpelcom, which runs operations in 18 countries.

uninor-india

After the quashing of its UAS licence by Supreme Court in 2012 , the joint venture between Telenor & Unitech end up. After that, Telenor participated through a new venture, Telewings, in next telecom auction, in which they secured spectrum in 6 regions. They also won license to offer services in Assam in the last auction, and they are all set to launch the network soon. Hindustan Times is reporting that Uninor officials have claimed that the entity Telewings Communications Services Pvt Ltd has been changed to Telenor (India) Communications Pvt Ltd reported.

Telenor has appointed leading advertising firm, Paris-based Havas for its rebranding. We’re expecting there would be no change in the logo, as the existing logo of Uninor was the same logo that Telenor uses in all its operations. It seems that the company wants to focus on providing data to consumers as this is being called a data age. They can’t survive too long without adequate data-supported network. Thus, it has skipped 3G auctions, and havent tried to procure 3G licences, but they have shared earlier they want to focus on narrow band 4G on 1800 MHz band.

Earlier, Uninor also announced that they would like to take benefits from spectrum sharing policy for its future services.

guest
21 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

Dish TV Active Services at Reduced Prices for Festive Season

The second-largest DTH operator of India, Dish TV is offering its subscribers Active services at reduced prices this festive season....

Mobile Network Issues, Ways to Fix Common Problems

More often than not, people face issues with their cellular network. Sometimes the problem is related to voice calls, and...

Vodafone Idea Unveils MyAmbar App for Women Safety in India

Vodafone Idea Foundation, the Corporate social responsibility (CSR) arm of Vodafone Idea Limited on Thursday unveiled MyAmbar app in partnership...