Telenor India introduced a refreshed brand identity today. The company has retained its prominent position as Sabse Sasta (most affordable) operator and has extended its commitment to deliver excellence through fair and easy services.
With a brand new philosophy of delivering more value for money through a well-crafted campaign tag line “Ab life full paisa vasool”, Telenor builds on the promise to offer more for less in each transaction. The company has taken a strong customer centric approach through industry-first initiatives like compensation for call drop.
With a promise to be the best in basic services including voice and Internet for mass-market customer, Telenor India will invest significantly in transforming its network and retail presence across circles. By modernizing the entire network for advanced technology solutions, it is preparing to offer high-speed Internet services for mass-market consumers in future.
Telenor India is the fastest growing mobile operator in the six circles and has grown to take the 4th position in revenue and customer market share.
Speaking at the launch event, Morten Karlsen Sorby, Telenor Group’s Head of Region Asia said, “As one of the world’s largest telecom companies with operations in 13 countries, Telenor Group pursues a strategy of being the best at understanding and meeting customer needs. The brand change is a reflection of our commitment to India and our mass market consumers as we promise to offer superior value in meeting their evolving needs through affordable, easy to use and fair means.”
“To our 3500 employees in India, today marks an important name change. But let there be no doubt that they have been part of the Telenor family from day one,” said Morten Karlsen Sorby.
Unveiling the new brand, Vivek Sood, CEO, Telenor India stated, “The new identity makes us a part of a global organization with 160 years of heritage in empowering societies through advanced telecom services across Europe and Asia. We will continue to offer the most affordable services and deliver innovative solutions like call drop reimbursement, customized product offers and build excellence in customer service through easy and fair means using digital and self help solutions.”
Earlier this year the company transformed all its call centers and introduced cutting edge tools to improve customer service. The multilingual *121# self-help menu, single IVR systems and better training of staff on quick resolution of issues has enhanced customer experience. These changes empower customers with ease of use and offers convenience. On the other hand the company has launched innovative products like Rocket Recharge that offers customized tariff plans based on customers usage pattern.
Announcing the change, Telenor India introduced distinct propositions that are at the core of company’s brand promise to give added value to customers for a differentiated experience:
· Call drop reimbursements: It has extended the offer to all calls – Local, STD and ISD
· Most affordable solutions: Continues to offer the best tariffs for basic internet and voice services
· Multilingual self help: Offers easy to use and convenient customer support through improved *121# menu
· Renewed Rocket Recharges: Better and more value providing plans that are customized basis past usage for every customer
Telenor also released a 360 degree advertisement campaign with a clear position to create value through a popular expression – “Ab life full paisa vasool”. With this Telenor India is geared to take a strong position in the industry with a fresh brand promise.
Elaborating on the new brand strategy of the company, Upanga Dutta, CMO, Telenor India said, “The new brand campaign depicts the spirit of Telenor brand that believes in delivering more for less for our customers. We aim to deliver innovative products to delight our customers, be it through most affordable prices, simple services or easy to understand product offers. We believe that this new brand position will appeal to the existing customer segments and will also attract a wider segment of audience.”
Last year Norway-based Telenor Group had increased its stake in the Indian entity to 100% and earlier this month had changed the name of the company from Telewings Communications Services to Telenor (India) Communications.