Uninor the GSM mobile service provider has started its Retailing & Brand building initiative in semi- urban & rural markets of Uttar Pradesh East telecom circle by flagging off 16 “Mobile Service Gallery Cars” A fleet of 16 Scorpio Cars adorned with colorful graphics will be covering the remotest part of UP East.
Uninor is oriented to tap the potential in rural UP as major segment of the telecom market which is driven by users so it gets indispensable to reach out to the touch-points. The rising demand in the Indian mobile phone industry is another reason to experiment with the retail mobile brigade for telecom market in UP east.
With low-cost cellular services, a large number of rural customers are able to afford cell phones and Uninor attempts to capture more market share though innovation.Following the ceremonial flag off at Uninor office, HT House in Lucknow, the mobile brigade flagged off from Uninor Lucknow Hub by Mr. Frode Haugen, EVP, UP East Hub.
