Uninor, with over 42 million customers and close to 6.5% revenue market share (RMS) in less than 5 years operations, the company is amongst the top 5-telecom operators in its 6 operating circle. As a part of the its 5th anniversary celebration, Uninor is offering free Facebook and Whatsapp pack for 5 days to all its subscribers transacting at any of the 1500 Uninor owned retail outlets across its six circles. The offer will be applicable on any recharge or activation done by a subscriber. This offer will be available for a week until December 06.
“The free Facebook and Whatsapp offer is a small token of appreciation towards our customers who have made this journey successful. We will continue to offer Sabse Sasta (most affordable) and relevant voice and Internet services to them in the coming years too,” Upanga Dutta, chief marketing officer, Uninor.
In the last five years, Uninor has steadily increased its market share by continuing to provide market relevant services at the SabseSasta tariffs thus making telecommunication services affordable across all segments of society. With the launch of its Internet for All strategy, the company has enabled a service-based approach to data leading to an exponential growth in the adoption of digital services amongst its customer base. Uninor’s Sabse Sasta Face Book and Whatsapp service based offers have enabled it to grow its Internet subscribers by 70% and achieve Internet revenue growth by 103%.
“Uninor since its inception has strived to address the telecommunication needs of the mass market. Simple tariffs, best distribution network and efficient operations have allowed us to established Uninor as a customer centric brand in the last 5 years. During this journey the support of our partners and customers has been unprecedented and has helped us outperform the market,” said Dutta.
In December 2013, Uninor became the fastest telecom operator to breakeven in all its six operating circles. It continues to invest in network expansion and added 5000 new towers this year. The enhanced coverage has improved the reach and enabled better quality of service, allowing more and more people to benefit from its Sabse Sasta offerings.
Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.