Tata Docomo has started a new service called "Create Your Own Number" which will allow its customers to create their own 10-digit mobile number. With this, Tata Docomo customers can walk into any Tata Docomo brand store and create a number based on preference for existing numbers, birth dates, favourite numbers or anything simple to remember.
“For the millennial generation, their smartphones have become an extension of their personalities. Many favour specific device brands and personalise their hardware to reflect their state of mind or other preferences. With this new service, we’ve made it possible for our customers to take this experience a step further and create personalised phone numbers. This is an industry first and we are very excited about bringing this service to our existing and new subscribers,” said Sandeep Singal, head – Branded Retail & Strategic Distribution, Tata Teleservices.
With a campaign tagline of ‘It’s my life, it’s my number,’ Tata Docomo has made it very easy for customers to get a number of their choosing. Currently, the brand is offering four simplified number selection options. The company operates in more than 450,000 towns and villages across the country.Non-Qwerty keypad number allows customers to enter a name which is then converted into digits. Customers are shown multiple options to create mobile number.
Alphabetical number allows customers to convert names into numbers based on a standard matrix. This system shows multiple options for customers to create mobile number. Going ahead, sum of Digits allows users can enter any digit between 1 to 9 and the system will show available numbers whose sum of digit matches with the entered number and Competition Matching Number where available options with similar last five digits will be shown. According to research, nearly three-quarters of consumers’ desire personalized products and services, and personalization is the most influential factor in determining value for money.
A recent survey found that customers are willing to pay 20 percent more than standard equivalents for customised products. Consumers are increasingly choosing to reject the hitherto universal principle of “one size fits all”. This is particularly true for the millennial consumers who desire a personal experience and embrace products or services based on their novelty value. Tata Docomo has been quick to address these needs with customised product and service offerings combined with affordability. This new service is testament to the brand’s commitment to delivering innovative individualised customer experiences.