To bolster the VAS portfolio, Tata Docomo has launched an innovative application ‘Songshare’ on popular social networking site Facebook, under its Call Me Tunes (CMT) service.
The application captivates CMT / Caller Tune subscribers with extremely unique and interactive Facebooking features like publishing their Call me tune status/updates on Facebook wall.
The service also allowing their friends (using Tata Docomo GSM service) to copy songs by clicking the postings on the wall, recommending a song from the available songs list to friends group or fans and searching song content available and downloading them for all callers or a specific caller.
What More! Customers can also subscribe to Call Me Tune service (Subscription Charges Rs.30 for 30 days and Song Download Charges Rs.15/song ) on their Tata Docomo numbers, using the application. The application is available for all Tata Docomo post-paid and pre-paid subscribers.
To subscribe to the application, the customer has to log on to Tata Docomo Songshare application on Facebook. During the process of setting up the application, the customer is prompted to share his/her mobile number for authentication purpose.
The application then generates a random number and sends it to the registered cellphone via SMS. Post the same, the customer has to enter the number received via SMS and complete the registration.
