TATA DOCOMO EXTENDS “PAY PER USE” TO SMS

By September 8th, 2009 AT 6:45 PM

TATA DOCOMO EXTENDS PAY PER CALL TO SMS Tata DOCOMO, the GSM brand of Tata Teleservices Ltd, has extended its “Pay Per Use” scheme to SMS with the launch of “Diet SMS”, wherein the company will levy charges only for the characters sent in the short message under a new scheme Diet-SMS.

The company will charge just one paisa per character for an SMS up to 15 characters, while the company will not levy any charges for the spaces put between the words. This unique service is one of the first of its kind changes the paradigm in the way Indian mobile customers pay for SMS.

To send a diet sms one has to

select the SIM based menu on the phone (called Dive-in Now), scroll to the diet-SMS option under the English Language menu, open it and send the SMS.

TTSL has also launched a phone application which can be downloaded from Tata DoCoMo ‘Dive In’ wap portal, or by simply sending a SMS “diet” to 54321. Using this diet-sms application, the customer can send short text messages easily.

Tata DoCoMo customers can also send a Diet-SMS using the normal SMS menu. Users need to type the mobile number followed by a space followed by the message and SMS this to short code 52208.

Mr Deepak Gulati quoted “We broke the per-minute pricing paradigm for voice calls when we launched our services. With “diet sms”, we are doing it again, this time on the SMS front. At TATA DOCOMO, we believe in taking the best that technology has to offer to make life more refreshing for our customers.”

A Happy Geek and a Network Research Engineer with a really cool day job…

15
Leave a Reply

avatar
Photo and Image Files
 
 
 
15 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
13 Comment authors
NirbhaySaurabhsubashTATA DOCOMORohan Recent comment authors
newest oldest most voted
Nirbhay
Nirbhay

when will docomo be launched in delhi?

Saurabh
Saurabh

Is the pay for wat you use concept is also for national sms….m a bit confused..!!

Recent Posts

Monthly Data Usage per Smartphone in India Increased to 9.8GB at the End of 2018: Ericsson

With the availability of attractive data plans and higher video consumption among young users, monthly data usage per smartphone in...

Airtel Digital TV, Dish TV, Tata Sky and Sun Direct: Which Operator Has the Upper Hand Now?

Ever since the introduction of the new tariff regime by the Telecom Regulatory Authority of India (Trai), the DTH and...

Bharti Airtel Makes the Run to Second Spot With Rising Revenue Market Share

Bharti Airtel might now be brimming to make its climb back to the top leagues of the telecom industry by...