Tata DOCOMO, the GSM brand of Tata Teleservices Ltd, has extended its "Pay Per Use" scheme to SMS with the launch of "Diet SMS", wherein the company will levy charges only for the characters sent in the short message under a new scheme Diet-SMS.
The company will charge just one paisa per character for an SMS up to 15 characters, while the company will not levy any charges for the spaces put between the words. This unique service is one of the first of its kind changes the paradigm in the way Indian mobile customers pay for SMS.
To send a diet sms one has to
select the SIM based menu on the phone (called Dive-in Now), scroll to the diet-SMS option under the English Language menu, open it and send the SMS.
TTSL has also launched a phone application which can be downloaded from Tata DoCoMo ‘Dive In’ wap portal, or by simply sending a SMS “diet” to 54321. Using this diet-sms application, the customer can send short text messages easily.
Tata DoCoMo customers can also send a Diet-SMS using the normal SMS menu. Users need to type the mobile number followed by a space followed by the message and SMS this to short code 52208.
Mr Deepak Gulati quoted "We broke the per-minute pricing paradigm for voice calls when we launched our services. With "diet sms", we are doing it again, this time on the SMS front. At TATA DOCOMO, we believe in taking the best that technology has to offer to make life more refreshing for our customers."