The focus of Indian mobile price war now completely shifted to Roaming tariff. Reliance Mobile which is first operator to roll out lowest National Roaming tariff, once again targeted its rival by media ads which clearly take on Bharti Airtel on Roaming tariff.
Recently when the largest telecom operator Bharti Airtel has slipped to third position in terms of monthly new subscriber additions, it has slashed Roaming tariff nearly by 63% and introduces Airtel turbo plans. But Reliance Mobile once again comes with new aggressive campaign on Roaming tariff and say that customer can save their money only with Reliance.
Its 2nd time when Reliance Mobile has openly come up with an ad campaign targeting its rival and market leader AIRTEL quoting “AIRTEL DOES NOT OFFER PER SECOND TARIFF CHARGES ON ROAMING” and "Reliance Mobile bring India's best Roaming Plans go for it".
Reliance Communication is the 1st operator who has come up with direct challenge to its market competitors on the Local STD and Roaming tariff. With the new media advertisements Reliance Mobile quoted customer can save their money while on Roaming with Its CDMA and GSM mobile service approx 52% in comparison to Airtel.
According to Reliance Mobile, Its tariff plan is clear as crystal. As accustomed to “Simply Reliance” their plan very simple and easy to understand. All calls originating from Reliance GSM and CDMA Mobile phones will be charged at a flat rate of 1p/sec be it local, STD or when you are in Roaming. SMS charges are just 50 paisa irrespective of local or national. If anybody consider Reliance Mobile’s plan with Airtel’s Turbo plans then it’s cleared that only with Reliance Mobile subscriber can save 52% from Airtel.
| Roaming | Airtel | Reliance Mobile (GSM and CDMA) | |
| Outgoing | Same Network | 60p/min | 1 Paisa One Second |
| Other Network | 80p/min | ||
| Incoming | 60p/min | ||
| SMS | Local | Re.1 | 50 Paisa |
| National | Rs.1.50 | ||
Now its just a wait and watch game to see who heads for the crown and immerges as the number one service provider in India. The battle has just taking a new shape Estblished and as new operators are still to join the war.
So we ask you now whats you verdict going to be? Should you go for Airtel or Reliance Mobile? Do have your say and leave a comment.
