Reliance Mobile Intros India’s First ‘Live Chat’ Customer Care Initiative

By June 22nd, 2010 AT 12:25 PM

In a bid to provide Superior customer care experience, Reliance Communications (Rcom), India’s single largest Dual Technology Mobile Service oprator today announced the launch of first-of-its kind Customer Care Initiative ‘Live Chat’.

The Live Chat service will enable Reliance Mobile’s subscribers with real-time query and issue handling through chat-based on-line platform.

According to the announcement by RCom, In the first phase of the launch ‘Live Chat’ will be available to Reliance’s over 1.3 million data customers across the country. Following the implementation of the service across the data business, operator plans to extend the service to other business groups.

RCOM has established the Live Chat Contact Center at the company’s headquarter at New Mumbai. This facility will have over 500 dedicated workforce equipped to handle 75,000 live customer interactions in a day.

The launch of Live Chat forms the first step in this customer-oriented focus and enhancing the overall customer experience.The company claims that It is going Live with its Live Chat service across 15,000 towns with a scale-up plan to cover 24,000 towns by end of the first quarter of this fiscal.

Mr. Anurag Prashar, President Corporate & Wireless – Customer Service, Reliance Communications,“Our data customers are internet savvy. Many of them, whether company executives, professionals, students, teenagers and even business owners, have had experience with various messengers and live chat utilities. This makes adoption of the online customer care delivery system much easier. As we expand to enhance this delivery channel, we plan to extend its coverage to our voice customers too.

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