Reliance JioFi Contributed 85% Market Share as Indian Data Cards Market Grew by 151% in CY2017

CMR India today released the India Data Cards Monthly Market Review for December 2017, and the report states that Indian Data Cards Market witnessed aggressive 151% growth in Calendar Year 2017 when compared to the previous year. During the year, Reliance Retail continued to maintain its number one position in the market as the company captured 85% of market share in CY2017, a massive rise from 38% market share in CY2016. In terms of unit shipments, it recorded a five-fold sequential growth during the period. Huawei was at second spot with a 7% market share and 29% sequential decline in CY2017.

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Data card shipments from other vendors, including iBall, Intex, and Micromax registered a continuous decline. As a result, they gradually moved out of the market by the end of CY2017. Reliance Retail’s fast-moving JioFi models captured the top five spots. The company currently has three to four JioFi models in the market, and more recently the company started selling a new model- JioFi 5 via its Reliance Digital stores.

With that said, Reliance Retail has grabbed an unassailable market share in the country, and it will be impossible for other players to beat Reliance Retail this year. Also, the company recently introduced a new offer for JioFi users, which will even increase its market share in the country. Under the latest offer, Jio is offering eight months of free data services to the buyers with 1.5GB data per day on offer. However, other data card players such as Airtel (4G Hotspot device manufactured by Huawei) is not offering any such benefits.