Reliance JioFi Contributed 85% Market Share as Indian Data Cards Market Grew by 151% in CY2017

CMR India today released the India Data Cards Monthly Market Review for December 2017, and the report states that Indian Data Cards Market witnessed aggressive 151% growth in Calendar Year 2017 when compared to the previous year. During the year, Reliance Retail continued to maintain its number one position in the market as the company captured 85% of market share in CY2017, a massive rise from 38% market share in CY2016. In terms of unit shipments, it recorded a five-fold sequential growth during the period. Huawei was at second spot with a 7% market share and 29% sequential decline in CY2017.


Data card shipments from other vendors, including iBall, Intex, and Micromax registered a continuous decline. As a result, they gradually moved out of the market by the end of CY2017. Reliance Retail’s fast-moving JioFi models captured the top five spots. The company currently has three to four JioFi models in the market, and more recently the company started selling a new model- JioFi 5 via its Reliance Digital stores.

With that said, Reliance Retail has grabbed an unassailable market share in the country, and it will be impossible for other players to beat Reliance Retail this year. Also, the company recently introduced a new offer for JioFi users, which will even increase its market share in the country. Under the latest offer, Jio is offering eight months of free data services to the buyers with 1.5GB data per day on offer. However, other data card players such as Airtel (4G Hotspot device manufactured by Huawei) is not offering any such benefits.

The report also stated that 4G/LTE data cards made 99% contribution with impressive 255% sequential growth during the same period.


“Telecom service providers have been under extreme pressure after the entry of the Reliance Jio Infocomm. On the back of its continuous launch of affordable internet plans along with its MiFi devices at exceptionally competitive prices, Jio grew aggressively during the festive season in the second half of CY2017. The service provider market underwent consolidation, and witnessed exit of Uninor and Tata Indicom in CY2017,” observed Shipra Sinha, Lead Analyst, CyberMedia Research.

On the whole, Reliance Retail is enjoying a dream run with its JioFi range of devices in the country, and it will be interesting to see how other players will tackle this situation.

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5 Comments on "Reliance JioFi Contributed 85% Market Share as Indian Data Cards Market Grew by 151% in CY2017"


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Adil Wadia
March 9, 2018 11:51 am 11:51 AM

Data is the new oil for Ambani. Just goes to show that incumbent operators treated it as a scarce commodity but Ambani has made it affordable to all. My Jiofi offers better service than BSNL Broadband in my rural estate. Even the adivasi in my village use Jiofi for internet access… That is digital India.

March 10, 2018 2:30 pm 2:30 PM

This is true, wired broadband service is almost non-extinct outside city centers in India. In other countries were most of the population migrated to cities means covering 70% to 95 % of population lives in cities. But in our country only 35% live in cities. These wired internet providers does not even cover half the area of the 35% city dwellers.
This is major incompetence, I do not think Bharat net or jio’s broadband will solve half the problem.

Vishal K
March 9, 2018 11:10 am 11:10 AM

Off topic : Cabinet approved to ease the spectrum cap

March 9, 2018 10:31 am 10:31 AM

Th next wicket is none other than PSUs mtnl+bsnl. Day by day, signal becomes poor n along with speed. No apps, no LTE. Jio killing these PSUs

Priyansh Singh
March 13, 2018 6:51 am 6:51 AM

That isn’t gonna happen ever, until govt decides to disinvest and make them a Private Entity which too isn’t gonna happen anytime soon.