Reliance Entertainment, the Anil Ambani-led venture today announced the launch of completely revamped movie platform BIGFLIX, which now has content in nine regional languages for India and global markets. Back then, BIGFLIX was the country’s first video-on-demand brand, which is now looking to dominate the global market.
The all new BIGFLIX will now have 2000 HD movies in nine Indian languages comprising languages Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri, and Bengali. BIGFLIX users can now stream and download movies without any hassles of advertisements on any internet connected device such as smartphones, smart TVs, etc.
Also, BIGFLIX will now allow a multi-screen experience to users who regularly switch devices from smartphone to tablet to television and back – in the middle of a film.
Mr Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment said “Indians are moving to digital entertainment in a big way with consumption growing on daily basis. Notably, BIGFLIX will fill in the void created by the decline of the home video market by digitally delivering movies.”
With 3.9 million registrations, BIGFLIX is already amongst the leading SVOD (Subscription Video On Demand) provider. It offers video content in categories such as feature films, short films, devotional, and movie trailers.
Mr Amit Khanduja, CEO of Reliance Entertainment Digital, said, “Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. BIGFLIX will provide high-quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others.”
BIGFLIX is one of the world’s largest SVOD provider with over 3.9 million registered users. Launching with an aggressive pricing of Rs 50 for unlimited viewing per month, BIGFLIX is set to provide quality entertainment at affordable rates.