Motorola surpasses Nokia as the fourth largest smartphone brand in India

Reported by Asif Iqbal August 4th, 2014 at 07:07 pm

A report by research firm Canalys disclosed that Motorola has become the fourth largest smartphone brand in India by shipping 955,650 smartphones in Q2, 2014. On the other hand, Nokia sold just 633,720 units during the same time period. The report comes as a shocker as it is quite opposite from the first quarter of 2014, when Nokia sold out 583,160 smartphones units compared to 379,310 units shipped by Motorola. The soar up in the second quarter gave heads up to Motorola to top over Nokia for the first half of the year. The number of smartphones shipped by Motorola from January to June period sums up to 1.33 million units as compared to 1.21 million by Nokia.

For the last quarter, Samsung reigned the top smartphone manufacturer spot in India by shipping 4.4 million units. That compares to the 3.1 million and 1.07 million shipped by domestic firms Micromax and Karbonn, respectively. The Indian smartphone market grew 9% in the period from Q2, 2014.

Motorola's success can be traced back to the launch of Moto G. The ‘value for money' priced model was the entry offer by Motorola on its return to the Indian market in 2013. Following the route, Motorola then launched Moto X and Moto E in the country but they weren't as successful as the Moto G. Moto G has had a price drop of Rs 2000 to combat Asus Zenfone and Xiaomi Mi 3. The 8GB variant of the Moto G costs Rs 10,499 while the 16GB variant is priced at Rs 11,999. Meanwhile, the Moto X is priced at Rs 23,999 while the budget-friendly Moto E will cost Rs 6999.

Reported By

Asif Iqbal

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.