The CDMA Development Group (CDG) today announced that Mr. Lloyd Mathias , President & Chief Marketing Officer, Tata Teleservices Limited, has elected to be the co-chairperson for the Device Strategy Council of CDG
Lloyd Mathias has a proven track record in sales and marketing, having been directly responsible for the success of some of brands in India like Motorola, PepsiCo Beverages, UB Spirits and Onida.
Prior to joining TTSL, he was working with Motorola Inc. as senior director, sales and distribution.
Mathias will lead the marketing function end-to-end in terms of defining and executing corporate strategic initiatives for brand Tata Indicom. A 20-year marketing veteran, Mathias will manage various marketing functions like product strategy, product management, supply chain, business development, alliances, branding and customer programmes pan India.
"We welcome Lloyd's leadership in his new role as co-chair of our Device Strategy Council. Together with the other members of the council, he will have a positive impact on the CDMA2000 industry, which will lead to a more competitive landscape."Tata Teleservices is an CDMA industry leader within the global telecommunications industry remarked Perry LaForge, executive director of the CDG.
Accepting this honor and sharing his views as co-chairman of the Device Strategy Council, Mr. Lloyd Mathias said, “The Device Strategy Council is unleashing the true potential of CDMA technology, by ensuring that a full suite of CDMA2000 devices are available to cater to the diverse needs of our consumer and business customers. I look forward to working closely with the council and contributing substantially to fortifying the CDMA2000 device product mix.”
The CDMA Development Group (CDG), is an international consortium of companies who have joined together to lead the adoption and evolution of CDMA and 3G CDMA wireless systems around the world.