Internet players invest USD100 billion-Analysys Mason Report

Competition is ripe and heating up in every product, industry and domain. The battle has now reached the Internet players. Recently Facebook hit the news for its pilot project where drones would be used to increase the connectivity and penetration of Internet. A recent report by Analysys Mason only strengthens the news.
A new study from the telecom specialist firm Analysys Mason shows the internet players are investing upto USD 30 Billion per annum. These investments are spent on data centres, submarine cables and the multitude of servers that store, process and serve content to end users and is in excess of the money spent on content and software.
Region wise, Europe emerged as the largest destination for these investments amounting to about one third of the total investments. Many international cables meet in Europe and thus emphasis it’s role as the hub for internet traffic. It also hosts world’s largest IXPs and has a large population of Internet users. As a result it is attracting investments from companies world over especially US.
The companies covered in this report include online companies like Spootify, Google and Facebook as well as multi-platform businesses like BBC or the New York Times.
Time will stand a testament to how the battles are fought and who emerges the winner.