reliance-gsm-hritik-adRCOM is ready to launch new advertising campaign for its nation-wide GSM services to attract the youngsters and is believed to be on the verge of signing Bollywood star Hrithik Roshan as its brand ambassador.The Bollywood hunk, the brand new face of the Reliance mobile network, urges fans and subscribers of the service provider to never leave anything unsaid or undone… “Just pick up the phone, don’t wait… go for it!” is what Hrithik’s quotes in the new commercial.

According to sources, Reliance Communications is planning a Rs 150-crore media campaign for its GSM services featuring its new brand ambassador, Hrithik Roshan. Sources said the company is in the final stages of signing an endorsement deal with Hrithik, who would be the official face for the company’s mobile and telecom businesses.The new campaign is expected to be on air in the first week of June.

This is Reliance Communications’ first advertising campaign for its GSM service, which was launched on commercial basis in January 2009 and has since then added over 13 million subscribers. The company is targeting 100 million subscriber base (GSM and CDMA) by the end of this fiscal.

The celebrity brand endorsement business in India is pegged at about Rs 1,000 crore, including star appearances and events. Last year, cricketer M S Dhoni, Shah Rukh and Dipika Padukone were among the top celebrities endorsing maximum telecom service.

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June 5, 2009 9:13 am 9:13 AM

How many have so far gone for it?
what is the message MR.HRITHIK ROSHAN are you trying give ?
He calls & hangs up in such style as if he’s doing a favor to the world Phuker Besides whats the message ?calling a friend after 10 long years from a reliance gsm phone is that a message?BOND ? James BOND or calling his x girl friend over his reliance gsm and she screams is that a message?
No talk plucking talk on GSM Network phukers how the phuck you guys are going to convey your message!!

June 3, 2009 11:07 pm 11:07 PM

Sure will look into it 🙂 suggestions are welcome you can mail us from the contact us page we will look into it 🙂

June 3, 2009 11:04 pm 11:04 PM

you should put some polls also regarding service providers tariffs and network or other issu i think it will help telecom operators also