Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


The Indian government has permitted Aadhaar-enabled face authentication to be integrated into private entities’ mobile apps, enabling seamless and secure identity verification for users. This move is expected to enhance ease of living, facilitate digital transactions, and improve service accessibility across sectors, including hospitality, healthcare, credit rating bureaus, e-commerce, educational institutions, and aggregator service providers.
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Expanded Use Cases for Aadhaar Authentication
With this update, private companies can now leverage Aadhaar face authentication for processes such as customer onboarding, e-KYC verification, exam registrations, and staff attendance. This biometric authentication method aims to provide a frictionless and secure way for users to access services, reducing dependency on OTPs or physical documents.
Launch of Aadhaar Good Governance Portal
According to the Ministry, the decision aligns with the Aadhaar Authentication for Good Governance (Social Welfare, Innovation, Knowledge) Amendment Rules, 2025, which expand Aadhaar’s scope to improve transparency and efficiency in governance and service delivery. The Ministry of Electronics and Information Technology (MeitY) has also launched the Aadhaar Good Governance portal (swik.meity.gov.in), offering guidance for authentication-seeking entities on applying and onboarding Aadhaar authentication services.
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The portal was launched by S Krishnan, Secretary, MeitY, in the presence of Bhuvnesh Kumar, CEO of UIDAI; Inder Pal Singh Sethi, Director General of NIC; Manish Bhardwaj, DDG of UIDAI; Amod Kumar, DDG of UIDAI; and other senior officials from MeitY, UIDAI, and NIC.
Krishnan highlighted that with the launch of this platform and continuous improvement of other processes and systems around it, we hope to expedite the process of adding more use cases in the domain of good governance and ease of living.