Trai Tariff Order: D2h Implements New Rules But DTH Operators Fail to Change Bouquets

It is pretty good to see DTH operators implementing new rules like reduced NCF and Multi TV prices right before the deadline

Highlights
  • D2h became third DTH operator to introduce NTO 2.0
  • Tata Sky and Airtel Digital TV implemented NTO 2.0 on March 1 itself
  • DTH Operators are yet to revise prices of bouquets

Following the footsteps of Tata Sky and Airtel Digital TV, D2h became the third DTH operator to implement Trai’s National Tariff Order 2.0 on its platform. Sun Direct also updated its NCF policy, but it is not in-line with new Trai rules so we might expect a change in the coming days. With this development, Dish TV remains the only DTH operator not to implement Trai’s tariff regime 2020. Thankfully, D2h did not revise its Multi TV policy and it will still charge Rs 50 as NCF from every secondary connection user. As part of the new rules, for Multi TV users, NCF will be charged at 40% of the primary connection. While operators are implementing new NCF and Multi TV policies, they are keeping the channel packs unchanged which is not in-line with Trai’s new rules published on January 1, 2020.

D2h Brings 4 NCF Slabs for Primary Connection Users

D2h, which is now fully owned by Dish TV India, has finally implemented NTO 2.0. The DTH operator has declared new NCF on its platform and it is pretty much similar to that of Airtel Digital TV and Tata Sky. Unlike other operators, D2h is giving four NCF slabs to the primary connection holders. The first one is- up to 200 channels will be provided in the base slab of Rs 130 (excluding taxes), 201-210 channels at Rs 140, 211-220 channels at Rs 150 and more than 221 channels at Rs 160 NCF.

To recall, Tata Sky and Airtel Digital TV are providing just two NCF slabs- NCF of Rs 130 for the first 200 channels and Rs 160 for channels more than 200. Dish TV might also offer four NCF slabs similar to D2h.

D2h did not change its Multi TV policy and it will remain the same. The operator will continue charging flat NCF of Rs 50 for every additional connection. Other operators will charge 40% NCF as their primary connection, so D2h users will have an advantage in the Multi TV segment even after the NTO 2.0.

DTH Operators Fail to Implement Trai NTO 2.0 Fully

It is pretty good to see DTH operators implementing new rules like reduced NCF and Multi TV prices right before the deadline. Operators will not make changes to the NCF of every customer as a majority of the Tata Sky subscribers have already started noticing their Multi TV connection price reduction. However, DTH service providers did not implement NTO 2.0 fully.

In the amendments to NTO 1.0, Trai clearly stated that an a-la-carte channel priced over Rs 12 should not be part of any bouquet. But operators are yet to revise their bouquet. Besides the broadcaster offerings, service providers have their own channel packs with heavy discounts. And they are yet to modify these packs which is clearly not in-line with Trai’s order.

Maybe, operators are waiting for broadcasters to reduce the prices of a-la-carte channels and then implement the new packs. Broadcasters are yet to publish their revised prices as of this writing; The deadline for them to revise the channel prices was January 15, 2020, which is way past now.

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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B.R.Mani

The main thrust of NTO 2 is to facilitate customers choose channels individually and make them affordable. Selective implementation of NCF won’t do. They should make Rs 12 as MRP for any pay channel.

If Broadcasters delay, TRAI should take out the ‘Brahmastra’ , ie ban the ad., revenue for pay channels. Yes , that is the system followed in the West. You are either pay channel with no ads, or free with ad. regvenue. Not both.
Not sure if even our babus are aware of this.

City
Chennai
DTH
SunDirect
Girish Gowda | BengaLuru

What are you even talking about? There are tons of pay channels with ads on cable in the West. And they pay a lot more than we do.

DGupta

TRAI should start fining channels and broadcasters, treating each subscriber’s monthly bill as one instance of breach and adding up the fines. Otherwise, they will happily pay the meagre fines and continue the voilation of TRAI rules.

City
mumbai
Partha Basu

Absolutely…..TRAI should start fining these DTH companies. You know what, for every issue that does not suit their palette they rush to the courts, which actually delay the entire procedure.

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