This Diwali Airtel decided to light up villages through “LightUpASmile” Solar-powered wall paintings

By October 29th, 2016 AT 11:54 AM

As an initiative to serve the rural mass this Diwali, Bharti Airtel has come up with “Airtel Solar Powered Wall Paintings”. Installed on the walls of the villages, these normal walls stand as wall paintings in the daytime and turn into a source of light in the night. Although no much information is available about the places where such installations have occurred, Airtel has released a video showing the benefit of these Solar-powered wall paintings.

airtel-solar-lamp

“We tried to light up smiles of a few children by helping them discover the joys of the Internet,” said the company in the description. The campaign named as “LightUpASmile” is slowly taking up the spirit of the internet.

Considering the fact that most of the Indian villages still face the hassles of lack of electricity, this initiative has gained a wide applause. Even in the villages with electricity, irregular supply of power causes trouble.

In the video, it shows that the wall also acts as a charging point. Besides, there is a plank that is fit on the wall, making facility for the children to keep their books to read the wall. In the evening, the lights automatically turn on and the appointed local teacher gathers kids to enhance their learning through an Airtel 4G-enabled tab. The video has definitely captured the sentiments of children in the rural village.

While this primarily acts as a brand visibility (because the painting is Airtel logo), there is also something that the company gives back to the society. It is not known if this campaign is for a limited period.

Also Read: Airtel launches international roaming packs starting at Rs. 1199 with 10 days validity

The campaign ends up with a request to comment under the video. For every comment received on this video, Airtel aims to digitally empower one person and #LightUpASmile.

guest
22 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Samsung Galaxy S20 FE With Snapdragon 865 and 120Hz AMOLED Screen Goes Official

Expanding the Galaxy S20 lineup, South Korean smartphone brand, Samsung officially launched the Galaxy S20 FE (Fan Edition) with flagship...

Reliance Jio Might Release $50 Smartphone to Rival Chinese Brands

In the Reliance Industries Ltd AGM 2020, the company announced that its subsidiary Jio is partnering up with Google to...

Android 11 for Android TV Focuses on Performance, Privacy Improvements

Google on Tuesday announced the launch of Android 11 update for Android TV focusing on enhancements to privacy and performance....