This Diwali Airtel decided to light up villages through “LightUpASmile” Solar-powered wall paintings

By October 29th, 2016 AT 11:54 AM

As an initiative to serve the rural mass this Diwali, Bharti Airtel has come up with “Airtel Solar Powered Wall Paintings”. Installed on the walls of the villages, these normal walls stand as wall paintings in the daytime and turn into a source of light in the night. Although no much information is available about the places where such installations have occurred, Airtel has released a video showing the benefit of these Solar-powered wall paintings.


“We tried to light up smiles of a few children by helping them discover the joys of the Internet,” said the company in the description. The campaign named as “LightUpASmile” is slowly taking up the spirit of the internet.

Considering the fact that most of the Indian villages still face the hassles of lack of electricity, this initiative has gained a wide applause. Even in the villages with electricity, irregular supply of power causes trouble.

In the video, it shows that the wall also acts as a charging point. Besides, there is a plank that is fit on the wall, making facility for the children to keep their books to read the wall. In the evening, the lights automatically turn on and the appointed local teacher gathers kids to enhance their learning through an Airtel 4G-enabled tab. The video has definitely captured the sentiments of children in the rural village.

While this primarily acts as a brand visibility (because the painting is Airtel logo), there is also something that the company gives back to the society. It is not known if this campaign is for a limited period.

Also Read: Airtel launches international roaming packs starting at Rs. 1199 with 10 days validity

The campaign ends up with a request to comment under the video. For every comment received on this video, Airtel aims to digitally empower one person and #LightUpASmile.

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MunnuSunny | LucknowTremerin DsouzaTushar GuptaEsmail Recent comment authors
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Jio Fact
Jio Fact

Another way to be in lime light while diverting from the main purpose providing quality service and reasonable rate data packs which seems to be impossible to the Chortel ppl.


I think the concept of digital India is flawed. We need to give them proper electric supply first(later the electric bill, lol) then we shall give them internet. Anyway, nice concept from airtel, better than no-concept from Mukesh bhai.
One doubt, what will happen if somebody p** on that wall, I mean that’s common in India..
In India walls are not just walls for children —> they are p**-spot for many too.
So just wondering.?

Sahil Shah
Sahil Shah

Ha bhai Airtel ne kiya hai to ab electricity hi provide kerna ki baat karega na.. actually Airtel should do anything other than telecom business.


That electric supply wala part was in general, and not concerning any operator.
The large part of the rural areas is still unelectrified. Even airtel can’t do anything about that.
Tum unko 4G dega, smartphone dega, tablet dega, computer dega,. Par vo log usko charge kaise karega? This is the flaw(one of the many) I was talking about.

Sunny | Lucknow
Sunny | Lucknow

Go to GARV GIS site or install the GARV app to find out how fast rural electrification work is going on now finally after seventy years of independence.

Tremerin Dsouza
Tremerin Dsouza

As if from last 70 years u have been living in darkness.

Sunny | Lucknow
Sunny | Lucknow

Go back to the gutter you came out of.


I went on that website. I can’t figure out how fast is the progress with those fancy numbers. It seems like NDA is taking all the credits of UPA Government by launching this type of websites and advertising about it. I bet 100% of those villages were electrified already by the previous government. Because I went on some official government websites but the data from may 2015-present is missing. Finally I gave up on finding how fast the progress is going on. There’s no y-o-y or comparative data to assess the progress. May be, the government is hiding it from… Read more »

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