Chennai Setting Tone for India’s Broadband Landscape

The city of Chennai has been leading the broadband landscape in India as the data consumption in the city is close to the average of developed countries. Hathway, a pan India broadband provider, said in its investor presentation for the third quarter of previous financial year that the average data consumption per consumer in Chennai is 190GB per month. The company said that the average data consumption per user in the developed countries has been 200GB per month while the average data consumption in rest of India is 155GB. With the city offering more broadband options for an average consumer, several national telecom players including Hathway offer dedicated plans for the consumers in the city as compared to its national offerings. We at TelecomTalk explore the competition in Chennai and how it is driving consumer growth.

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More Players Providing More Choices for Consumers

According to data from the Telecom Regulatory of India (Trai) released in January, Tamil Nadu including Chennai is among the top five service areas of the country in terms of broadband subscriptions.

Maharashtra with 52.47 million broadband consumers leads the chart, Tamil Nadu including Chennai with 44.38 million consumers is currently the fourth most serviced area in the country in terms of broadband subscribers.

While TelecomTalk couldn’t verify the number of broadband subscribers in each city, it is believed that Chennai is among the top cities in India with respect to the number of broadband subscribers.

The city has at least 10 broadband service providers including the national players like Hathway, BSNL, Airtel, Jio, You Broadband, Tata Sky and Act Broadband. Among the state level players who offer the services in the city include Cherrinet, Ficus Telecom and TIC Fiber. Additionally, RailWire and Spectra offer services in selected areas of Chennai.