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Ria Lakshman April 24th, 2015 7:45 AM 16 COMMENTS

Many Indian ads mislead the public, Idea Cellular’s IIN ad is one among them: ASCI

It seems a few of the Indian companies, especially from telecom, healthcare and education sectors are determined to make a fool of the consumers through their misleading ads. The Advertising Standards Council of India (ASCI) received a total of 167 complaints against various ad campaigns during February. After consideration, the body has sustained the complaints against 125 companies. Among them, 73 misleading ads are from the category of personal and... Read More

Ria Lakshman April 23rd, 2015 11:47 PM 11 COMMENTS

Net Neutrality: COAI turns cunning through Sabka Internet campaign, confuses mass

COAI has taken a drastic step to confuse people on net neutrality. A campaign called Sabka Internet now creates a hullabaloo among the people. COAI has launched this campaign on Wednesday with a call to send a missed call to a toll-free number. A one page website with tagline ‘Support SabkaInternet for a Digital Bharat’ and a claim for ‘Affordable internet for all’ run live for the purpose. #Airtel sending... Read More

Ria Lakshman April 23rd, 2015 8:17 PM 6 COMMENTS

Full MNP: No deadline extension is decided yet, says Minister

In a response to Lok Sabha, Minister of Telecommunications Ravi Shankar Prasad reconfirmed that May 3 is still the deadline for rolling out full Mobile Number Portability (MNP) across the country. The request from Cellular Operators Association of India (COAI) to set up a committee and to extend the date of implementing full MNP persists, however, the Government has not taken any decision on this regard. "In consideration of the... Read More

Ria Lakshman April 21st, 2015 8:09 PM 1 COMMENTS

Airtel – Vodafone Backed Firefly readies Wi-Fi on Supreme Court Premises

The Supreme Court of India will now have 24 x 7 Wi-Fi network! FireFly Networks Limited, a joint venture between Vodafone and Bharti Airtel is behind this initiative. The service is in effect from 9.30am, 20th April 2015. The Wi-Fi service can be used by subscribers of any mobile service provider. It is accessible to both SIM-based as well as without SIM devices, such as tablets and laptops. It works... Read More

Ria Lakshman April 21st, 2015 3:14 PM 1 COMMENTS

Commerce Ministry to turn smarter with new mobile applications

As a step towards realization of Modi’s Digital India campaign, the Commerce Ministry has planned to build freely downloadable mobile applications for its stakeholders. This will enable the stakeholders to access information in real-time through notifications on their smartphones. A committee is formed to finalize the technical aspects of it. Mobile applications will be developed for the Directorate General of Foreign Trade, the Directorate General of Supplies and Disposal (DGS&D),... Read More