Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Most of the times it’s not necessary for the users to remember SMS KEYWORDS for any operator to seek information or HELP.
For the interest of the users along with adding comfort, Operators should design their sms navigation system in such a way that whatever keyword user has sent they should be able to get suggestions for correct KEYWORDS or required help in the form of a return sms. This feature benefits both the users as well as the Operators as it’s not necessary to maintain or provide services on some particular KEYWORDS.
We have checked this type of functionality on all of our AVOID Operators along with Aircel.

If we observe Airtel(AP Circle Number) has set it very clear and simple,what ever wrong keyword user sends the sms system asks to send ‘AIRTEL’ to 121 to get required suggestions and the same way with Idea cellular(AP Circle Number) to 1234 as seen from the image.
But I was surprised to see the response from 111 of Vodafone IN(AP Circle Number).You can clearly see from the message that the SMS system of Vodafone failed in this case. They tried to provide a similar kind of service but it was utter flop and no way useful for users.
So,we decided to check if the fault exists in other circles as well.
For Vodafone IN Karnataka Circle:

I have come across a special keyword – NULL in the beginning for every reply sms.For every try i failed to get any useful response from the sms system of Vodafone.Pity on them for such a poor SMS response system.


