Bharti Airtel has been ranked amongst the top five firms in Corporate Reputation in India and Second on the innovation parameter amongst all companies.The current ranking of companies is based on Nielsen Corporate Image Monitor, an annual survey conducted by the Nielsen Company.
The survey is based on key parameters of corporate reputation including customer service, product quality, financial performance, workplace environment, corporate ethics, vision & leadership, and social responsibility.
In 2010, the Wall Street Journal had ranked Bharti Airtel amongst India’s most innovative companies in the Asia 200 Survey.
Nielsen Corporate Image Monitor 2010 represents the views of 1,705 people, including policy makers, investors, corporate executives, influence groups, corporate elite and the general public, across the top seven metros.The study point out that innovation is an increasingly important element in shaping a company’s reputation.
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