Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Most of the TATA DOCOMO users who recharged with special benefit packs should be aware of what is this article all about. Based on our observations there are may users who are afraid to recharge with special benefit packs from TATA DOCOMO as their base tariff may change from 1p/sec to 1.2p/sec or 1.5p/sec or something. Some say it doesn’t change while some say it does.
Though this happened to me some time back and I stopped recharging with any of the special STVs of TATA DoCoMo due to lack of clarity I would like to share my experience with our disruptive innovator TATA DOCOMO. Don’t know if users are still experiencing such kind of issues across circles PAN INDIA I would like to throw some light on what really happened with my case.
I have taken a TATA DOCOMO number the very first day of its launch and my Base tariff is 1p/sec for all Local/STD, you can hear the total tariff details in the IVR recording below.
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Even today if I call 121 and hear MyAccount details, IVR announces the same tariff which I’m not enjoying but likely should be.
Some time back TATA DOCOMO provided an awesome Combo benefit Voucher which is really worth the benefits for the price and even I activated it on my number.
What actually should be my Base Tariff after the expiry of validity of this Combo Voucher? Normally it should be 1p/sec or the same benefits which should be as it is after the expiry of the pack right? But my Base tariff got entirely changed to 1.5p/sec after expiration of the validity of combo pack.

I have repeatedly complained a lot of times and the cc was not able to clarify me on the same and in fact informed/stressed me that my base tariff is 1.5p/sec only as TATA DOCOMO is providing everyone the same Tariff. Fed up after repeated calls mailed the same issue to listen[at]tatadocomo[dot]com and again after repeated attempts I got full explanation from their cc that my base tariff got changed as I made a recharge with Combo voucher 198 and it changes the Base tariff permanently after its expiration. I was really shocked on how a special benefit voucher can do that and from that day I really lost interest in TATA DOCOMO and its misleading STV’s or packs.
